A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. ***Selling Your Value Proposition***is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions,...

For over a decade, It’s Your Move has been helping Canadian executives, managers and professionals get the job they really want with proven advice and strategies. Today, competition for jobs is tough, but at the same time, opportunities for career change are plentiful. Thoroughly revised and updated throughout, It’s Your Move offers clear, proven advice and strategies includingHow to use social media effectively—from establishing a powerful online presence t...

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how ...

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications str...

Essential tools busy managers need to get the best out of their teams and peoplePeople who manage people face a number of challenges, from keeping workers engaged and performing at a high level to dealing with absenteeism and bad behaviour in the workplace. In The People Manager's Toolkit, leadership and people management specialist Karen Gately offers a suite of practical tools for optimising staff performance and dealing with a wide variety of "people is...

With the shift of emphasis from the West to emerging economies such as China, Brazil and India, organisations need to restructure to adapt to the new global economy. Teams and projects are increasingly being scattered all over the world, and a manager operating in this environment can't connect face to face with people in their team. Not only will managers need to adapt to develop their skills for new environments, they will have to work better, quicker and faster. Managing Suc...

Clearly structured in 36 short sections, this practical book provides rapid, accessible advice on all the essential management challenges.Focusing on the managers key role - managing teams to get things done, this book looks at the essential parts of management from unusual perspectives and different angles.Structured with the busy manager in mind, you can dip into any section of the book and read it as an individual piece of advice or read it end-to-end to gain an overall...

Are you managing a team in manufacturing line? You feel that the company has huge potential to move on, and there's a missing piece that's preventing it? It can be Lean Manufacturing. Develop by Toyota and implemented all around the world, lean manufacturing is one of the best way to reduce waste. Learn how to work towards this direction and you'll see your profits sore! This ebook compiles tons of tips from REAL company owners, sharing what LEAN is all about. Study it, imp...

Do you feel that your mojo has definitely headed over the hill and hasn't even sent a postcard? We all have moments when we feel that life has become boring or tedious and though a chnage of job or career might seem the answer that's noty always possible, especially in these tough times.There are lots of reasons why anyone might feel constrained by thier job and long to break out but there are just as many solutions. This book will help you to understand who you are and what you need and, ...

The trouble with change management is that there is an awful lot written and discussed about the failure rate of change projects. But how do you implement major change successfully? With Successful Change youll understand how organisations and people connect and learn how to successfully facilitate change when people have to adopt new ways of working that are a significant departure from their current practices. Successful Change will help you understand how a people-centred change methodo...

Praise for CHANGE WITH CONFIDENCE“Phil Buckley is a world-class change leader and world-champion enthusiast for effective change management. Straightforward and engaging, Phil addresses the 50 questions all change managers need to answer with confidence in order to succeed. Rare too for an author in this field, he shares the ‘how-not-to’ as well as the ‘how-to.’ This is a book any manager wanting to succeed in change should keep close by.”— Professor Chris Bone...