In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how ...

A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. ***Selling Your Value Proposition***is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions,...

For over a decade, It’s Your Move has been helping Canadian executives, managers and professionals get the job they really want with proven advice and strategies. Today, competition for jobs is tough, but at the same time, opportunities for career change are plentiful. Thoroughly revised and updated throughout, It’s Your Move offers clear, proven advice and strategies includingHow to use social media effectively—from establishing a powerful online presence t...

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications str...

Are you managing a team in manufacturing line? You feel that the company has huge potential to move on, and there's a missing piece that's preventing it? It can be Lean Manufacturing. Develop by Toyota and implemented all around the world, lean manufacturing is one of the best way to reduce waste. Learn how to work towards this direction and you'll see your profits sore! This ebook compiles tons of tips from REAL company owners, sharing what LEAN is all about. Study it, imp...

When you become a manager, you need proven strategies and advice to ensure your team meets expectations.Two longtime managers draw upon their decades of combined experience in this guidebook to getting the job done during your first year as a manager. Whether youve just been promoted, been transferred, or started a new job, youll learn how toestablish an organized work environment;create stability in the workplace;write a code of conduct for yourself and your ...

Published in its "Lessons from experience series" by Lightbearer publications, "How to achieve exceptional organisational performance" is a practice-oriented book written for executives and managers interested in creating sustainable value and tapping into the collective genius, creativity and insight of their employees to create world-class companies fit for people.This book demonstrates and revives the vital and often forgotten relationship between everyday business activities, c...

Getting the most from the people in your organization is more important than ever. Talent Management delivers contributions from 10 authors, including in-depth case studies about six major organizations:·         Cisco·         McDonald's·         Avon·         Children's Healthcare of Atlanta·         Ciena·         Liberty MutualThe authors of each chapter tell their own stories, discussing the widely varied approaches that worked i...

The Institute Way outlines a practical step-by-step process to formulate and execute strategy in business, government and not-for-profit organizations. The book details how to manage and adapt to reach a higher level of performance using a methodology that blends strategic planning, performance measurement and change management into a simple, disciplined framework that's easy to build and communicate. The publication is the brainchild of the Balanced Scorecard Institute, an organi...

How do organizations manage social media effectively?Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social me...

While innovation in products and services continues apace, today’s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not mult...

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case mate...