In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving.Seth Goldman and Barry Nalebuff began Hon...

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.In Purple Cow, first publis...

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You NowhereFoc...

Have you ever wondered what sets self-made millionaires apart from the rest? Is there truly a "secret" to wealth that eludes you, or is it simply a fear that holds you back? Many individuals never achieve riches because they allow fear to control their actions and hinder their progress towards financial success.The truth is, there is no hidden "secret" to becoming a millionaire. If you genuinely aspire to amass wealth, it starts with aligning your mindset with your desired financia...

Why can’t salesmen sell? And why won’t prospects listen? We offer great products to prospects. We say great things to people. We share our vision and passion with others. And they don’t buy, they don’t believe us, and they don’t share our vision and passion. We say great things, but people don’t believe us, and they don’t trust us. So we don’t need more good things to say.&n...

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the wo...

In this invaluable guide, a renowned international consultant teaches you how to identify and leverage your company’s competitive advantage to grow your business and stand out from the competition.“Ought to be mandatory reading for all entrepreneurs.”—Miami HeraldWhy should I do business with you . . . and not your competitor?Whether you are a retailer, manufacturer, distributor, or service provider, if you cannot ...

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with ...

Self Discipline: The Ultimate Self Discipline Guide - How To Build Good Habits, Develop Self Control, Beat Procrastination & Achieve Personal Goals.Read on your PC, Mac, smart phone, tablet.This book contains proven steps and strategies on how to develop self-discipline and achieve your goals.Many people barely develop self-discipline because of various reasons. It could be stress, lack of motivation, and exhaustion. However, despite these varied causes, there are w...

We lead lives where it seems as though we're severely deprived of one thing on a daily basis – enough hours to get everything we want to get accomplished finished.We have sleep-deprived individuals running around who neglect their personal health for trying to fill their days full of the activities they need to be doing.But, the good news is that it doesn't need to be this way. If you invest in learning some of the top time management tips, you can not only make sure that y...

Discover the hidden ways to raise your organizations’ customer service experiences from ordinary to extraordinary.If you want to know how strong your company’s customer service is, ask your employees to describe what their work entails. Then pay attention to whether they simply list their duties and tasks or if they speak to the true essence of their job--to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastica...

Are you tired of working constantly, fighting constantly and never seeming to make any headway? Minimalism can offer a solution to your problems. By eliminating the nonessentials you can free your time, space and money for what YOU want in your life.Minimize Your Stuff to Maximize Your Life!Why Minimalism?Over a decade ago I found myself a single parent of three young daughters. After cramming as much of our stuff into a tiny mobile home that would fit, we put the r...