Axiom Award Gold Medalist for SalesFrom a leading Yale expert and serial entrepreneur, a radical, principled, and field-tested approach that identifies what’s really at stake in any business negotiation and ensures you get your half—so you can focus on growing the pie.Negotiations are incredibly stressful and can bring out the worst in people. Wouldn’t it be better if there were a principled way to negotiate? Wouldn’t it be even better if t...

Clearly written and backed by rigorous research, Lifecycle Investing presents a simple but radical idea that will shake up how we think about retirement investing.Diversification provides a well-known way of getting something close to a free lunch: by spreading money across different kinds of investments, investors can earn the same return with lower risk (or a much higher return for the same amount of risk). This strategy, introduced nearly fifty years ag...

In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving.Seth Goldman and Barry Nalebuff began Hon...

From a leading Yale expert and serial entrepreneur, a radical, principled, and field-tested approach that identifies what’s really at stake in any negotiation and ensures you get your half—so you can focus on growing the pie.Negotiations are incredibly stressful and can bring out the worst in people. Wouldn’t it be better if there were a principled way to negotiate? Wouldn’t it be even better if there were a way to treat people fairly and get treated fairly in a ne...

In finance, as in life, there's no such thing as a free lunch—unless you're well diversified. The push toward diversification inspires many investors to buy index funds, which is a smart move. But most people have missed the chance to diversify over their investing lifecycle.Now, for the first time, Ian Ayres and Barry Nalebuff—two of the most innovative thinkers in business, law, and economics—present investors with a set of tools that will allow us to diversify our portfolios ove...

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.In Purple Cow, first publis...

A contrarian and controversial look at personal finance, and a super simple strategy for making—and keeping—more moneyTraditional financial wisdom persuades us to grow our net worth and build our assets. But traditional financial wisdom is often wrong. In Cash Cows, Pigs and Jackpots: The Simplest Personal Finance Strategy You'll Ever See, author and Chartered Accountant David Trahair challenges everything we think we know about managing our money, suggest...

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You NowhereFoc...

Have you ever wondered what sets self-made millionaires apart from the rest? Is there truly a "secret" to wealth that eludes you, or is it simply a fear that holds you back? Many individuals never achieve riches because they allow fear to control their actions and hinder their progress towards financial success.The truth is, there is no hidden "secret" to becoming a millionaire. If you genuinely aspire to amass wealth, it starts with aligning your mindset with your desired financia...

The one book your bank REALLY does not want you to read.More than ever before, Canadians are frightened and stressed out about their retirement and financial future. With the mortgage, car payments and credit card bills, there never seems to be enough to pay the current bills let alone save thousands in RRSPs. At the same time, the large financial institutions are bombarding us with fearful messages of destitution unless we maximize our RRSP contributions.The stock market c...

The irreverent guide to investing, Boglehead styleThe Boglehead's Guide to Investing is a DIY handbook that espouses the sage investment wisdom of John C. Bogle. This witty and wonderful book offers contrarian advice that provides the first step on the road to investment success, illustrating how relying on typical "common sense" promoted by Wall Street is destined to leave you poorer. This updated edition includes new information on backdoor Roth IRAs and...

Why can’t salesmen sell? And why won’t prospects listen? We offer great products to prospects. We say great things to people. We share our vision and passion with others. And they don’t buy, they don’t believe us, and they don’t share our vision and passion. We say great things, but people don’t believe us, and they don’t trust us. So we don’t need more good things to say.&n...