The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of coverage provided by certain types of insurance and/or examples that illustrate how a particular coverage works. The book should be helpful to insurance agents and to new insurance agency/company pers...

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing researchQualitative and exploratory researchStatist...

Teaching in Blended Leaning Environments provides a coherent framework in which to explore the transformative concept of blended learning. Blended learning can be defined as the organic integration of thoughtfully selected and complementary face-to-face and online approaches and technologies. A direct result of the transformative innovation of virtual communication and online learning communities, blended learning environments have created new ways for teachers and students to eng...

From EL Education comes a proven approach to student assessmentLeaders of Their Own Learning offers a new way of thinking about assessment based on the celebrated work of EL Education schools across the country. Student-Engaged Assessment is not a single practice but an approach to teaching and learning that equips and compels students to understand goals for their learning and growth, track their progress toward those goals, and take responsibility for re...

A state-of-the-art guide for developing grants witha strong emphasis on using program outcome measurement to underscore need and accountabilityBased on the authors' many years of experience in the public and nonprofit sectors, Effective Grant Writing and Program Evaluation for Human Service Professionals integrates the topics of grant proposal writing and program evaluation, offering grant seekers the practical guidance they need to develop quality proposa...

Instructional-Design Theories and Models, Volume III: Building a Common Knowledge Base is perhaps best described by its new subtitle. Whereas Volume II sought to comprehensively review the proliferating theories and models of instruction of the 1980’s and 1990’s, Volume III takes on an even more daunting task: starting to build a common knowledge base that underlies and supports the vast array of instructional theories, models and strategies that constitute the field of Instructio...

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.New to the third edition...

The challenge with most companies' talent intelligence is that it is just not that intelligent.Having good talent intelligence—an accurate understanding of the skills, expertise, and qualities of people—is essential for the people decisions that all businesses make. Yet despite its vital importance, most organizations appear to be failing at this critical task. The reason lies in talent measurement: how companies produce their talent intelligence and then ...

This book provides an overview of the major quantitative and qualitative research methods in the social sciences. An ideal supplement to comprehensive books on research; ideal for professors, students, researchers, and professional managers hiring researchers. Includes the main sampling methods, major statistical concepts and data analysis techniques, observation approaches, etc.

This book provides practical tips and guidelines helping Master's and Doctorate students start their thesis in order to reach a successful theory formulation. The book includes three main components you will need on your journey from beginning to end.First, I'd like to discuss the thesis or dissertation, why it is necessary, and what it is expected to achieve. Then, I will discuss topic selection as the first challenge when writing a thesis, after which I will describe thesis conten...

Praise for The Teaching Portfolio"This new edition of a classic text has added invaluable, immediately useful material. It's a must-read for faculty, department chairs, and academic administrators." -Irene W. D. Hecht, director, Department Leadership Programs, American Council on Education"This book offers a wealth of wisdom and materials. It contains essential knowledge, salient advice, and an immediately useful model for faculty engaged in promotion or tenure." -Raymond L...

Effective Planning Strategies and Proposal Writing: A Workbook for Helping Professionals provides a comprehensive review of planning strategies and related concepts, including leadership and the role of the helping professional as "change agent." The text intends to de-mystify planning processes and related jargon for graduate students and practitioners in the helping professions and provides examples from the field. Effective grant-writing is emphasized, as well as information re...