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Electronic Commerce 2018
A Managerial and Social Networks Perspective
- Series -
- Business and Management (R0)
2017
EN
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even excee...
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Consumption Economics: The New Rules of Tech
The New Rules of Tech
2011
EN
If you’re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won’t be felt in your company’s product line. The true disruption will be to your business model. Future customers won’t want to pay you high prices out of big “CapEx” budgets anymore. They will expect lower “cloud” prices paid from “OpEx” budgets only when and if they successfully consume the business value of your products. How your company reacts t...
The Small Business Planner
The Complete Entrepreneurial Guide to Starting and Operating a Successful Small Business
2011
EN
The entrepreneur's comprehensive companion: "Clear, concise, and to the point . . . [The author] has an excellent grasp of running a small business." —Steve Pallen, President, R&D, E-MetrotelWhat are the ten most common marketing mistakes? How do you avoid costly mistakes when planning for a new business? What should be avoided when planning a business web site? These are just a few of the many important questions answered in The Small Business Planner, th...
2010
EN
Tips on making your call center a genuine profit centerIn North America, call centers are a $13 billion business, employing 4 million people. For managers in charge of a call center operation, this practical, user-friendly guide outlines how to improve results measurably, following its principles of revenue generation, efficiency, and customer satisfaction. In addition, this new edition addresses many industry changes, such as the new technology that's transforming today's call cen...
2015
EN
Note: This pocket book is available in several languages: English, German, French, Spanish, Dutch. This pocket guide is based on the PMBOK® Guide Fifth Edition. It contains a summary of the PMBOK® Guide, to provide a quick introduction as well as a structured overview of this framework for project management. This pocket guide deals with the key issues and themes within project management and the PMBOK® Guide as follows: - Key terms and definitions in the project management profession - A ...
Project Scheduling and Cost Control
Planning, Monitoring and Controlling the Baseline
2007
EN
Schedule and cost control are the key elements of successful project management. Yet, over 80% of all projects start with underestimated schedules and costs and are doomed to exceed projections before they begin. This clear and concise book demonstrates how to establish realistic estimates for successful project completion. It illustrates how to control a projects schedule and costs, but more importantly, it shows the reader how to develop the projects plans and processes so that controlli...
The Business of Software
What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad
2004
EN
The world's leading expert on the global software industry and coauthor of the bestseller Microsoft Secrets reveals the inner workings of software giants like IBM, Microsoft, and Netscape and shows what it takes to create, develop, and manage a successful company -- in good times and bad -- in the most fiercely competitive business in the world.In the $600 billion software industry it is the business, not the technology, that determines success or failure. This fact -- one that thou...
- Series -
- Alpha Teach Yourself
2001
EN
Accessible
Now you don’t have to be an MBA or advanced specialist to learn the principles of project management. Alpha Teach Yourself Project Management in 24 Hours gives readers a lesson-by-lesson approach to learning the ins and outs of budgets, team-building, and tracking. Recognizing that most projects are managed electronically or online today, the author also shows better and more efficient ways to track and achieve goals.• Discover how to build a team for a successful project....
Business Dashboards
A Visual Catalog for Design and Deployment
2009
EN
Focusing on designing the right dashboards for use in an organization, this timely, full color book reveals how to successfully deploy dashboards by building the optimal software architecture and dashboard design. In addition, it describes the value of this popular technology to a business and how it can have a significant impact on performance improvement. A unique collection of more than 120 dashboard images are organized by category. One of the chapters provides a step-by-step descripti...
2018
EN
An informative introduction for those considering a career in project managementProject Management JumpStart offers a clear, practical introduction to the complex world of project management, with an entertaining approach based on real-world application. Fully revised to align with a Guide to the Project Management Body of Knowledge –PMBOK Guide©, 6th edition, this book provides an overview of the field followed by an exploration of current best p...
Designing the Customer-Centric Organization
A Guide to Strategy, Structure, and Process
2011
EN
Designing the Customer-Centric Organization offers todayâ??s business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith (the foremost expert in the field of organizational design), this important book includes a tool that will help determine how customer-centric an organization is- light-level, medium-level, complete-level, or high-lev...
Modern Monopolies
What It Takes to Dominate the 21st Century Economy
2016
EN
A guide to platform businesses that shows how they work, how to replicate the success of some of history's best platforms, and how to handle disruption."[A] stimulating book . . . The authors are particularly interesting on how modern platform companies are able to outsource much of their innovation." — The Financial Times" Modern Monopolies brilliantly lays out the formula for how to get rich in the platform economy...











