"This valuable guide made an immediately favorable impression on me--I recommend it." --Letitia BaldridgeBusiness communications expert Mary Mitchell gives business people and job seekers everything they need to make the right first impression, whether in person--at job interviews, sales calls, or social gatherings--or via letter, fax, or e-mail. Based on Mitchell's popular corporate seminars which have been attended by employees of Arthur Young, Ritz Carlton Hotels, Merck, and oth...

Through the teachings of their sensei, Riley and his classmates come to understand that aikido is not about winning or losing or about being perfect.In the dojo, Riley meets boys who are much rougher than he is and a girl who is tougher than all the rest of them put together. For Wafaa, aikido is not her first choice. She was disqualified from competing in judo for wearing a hijab.From the first time she steps on the mat, it's clear she is far more skilled than any...

There’s a reason the media has dubbed matchmaker Rachel Greenwald as “The Wife Maker.” Yes, she’s responsible for over 750 marriages, but more importantly, she has solved perhaps the biggest dating mystery of all time: when you finally meet Mr. Right (or even Mr. Potential), what really compels him to call back (or not) after a date?Armed with her Harvard MBA, Rachel embarked on a fascinating ten-year research project to decipher this puzzle. In Have H...

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its c...

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of h...

Proven communication strategies to help you sell yourself effectively in any interview, presentation, or impromptu business meeting“The invaluable advice in How to Wow guarantees your success in any situation.”—Keith Ferrazzi, #1 New York Times bestselling author of Never Eat AloneEvery encounter with your colleagues, clients, employers—even your competitors—is an opportunity to make a positive impression. Your wo...

In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and tri...

What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thou...

Part manual, part manifesto, a humorous yet incisive guide to navigating subtle sexism at work—a pocketbook Lean In for the Buzzfeed generation that provides real-life career advice and humorous reinforcement for a new generation of professional women.It was a fight club—but without the fighting and without the men. Every month, the women would huddle in a friend’s apartment to share sexist job frustrations and trade tips for how best to tackle them. Once upon a time, you might hav...

A guide to making money sans job offers insight-provoking interactive tests, self-evaluations, charts, and checklists, as well as numerous anecdotes about people who are successfully self-employed.“If you are ready to stretch your mind to the idea of making a living without a job, you’ll find plenty of encouragement and practical information here. Designing a lifestyle for yourself that nurtures and supports who you are and what you value won’t happen inst...

"Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner." —Tom Peters, national bestselling author of In Search of ExcellenceIn an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?Award-winning consultant and speaker Sally Hogshead t...