This "lively" New York Times–bestselling book "is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market" ( Publishers Weekly).You already know how you see the world.But do you know how the world sees you?How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom?Once you know what makes you valuable to others, you're...

The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sal...

"Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner." —Tom Peters, national bestselling author of In Search of ExcellenceIn an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?Award-winning consultant and speaker Sally Hogshead t...

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?Award-winning consultant and speaker Sally Hogshead turned to a wide r...

Sally Hogshead believes the greatest value you can add is to become more of yourself.Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.She frequently app...

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.The word “fascinate” comes from the Latin w...

Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both.Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful

Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to bestselling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head.It’s no longer enough to view a salesperson’s job as closing. Today’s superstars must attract, teach, convert, serve, and measure while developing a personal brand that sta...

Entrepreneur and journalist Shane Snow (Wired, Fast Company, The New Yorker, and cofounder of Contently) analyzes the lives of people and companies that do incredible things in implausibly short time.How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth...

Each of us has but one life to live on this earth. What we do with it is our choice. Are we drifting through it as spectators, reacting to our circumstances when necessary and wondering just how we got to this point anyway? Or are we directing it, maximizing the joy and potential of every day, living with a purpose or mission in mind?Too many of us are doing the former--and our lives are slipping away one day at a time. But what if we treated life like the gift that it is? What if we lived...

The Fire Starter Sessions is an apathy-kicking, integrity-infusing guide to defining success on your own terms.Danielle LaPorte’s straight-talk life-and-livelihood sermons have been read by over one million people. Bold but empathetic, in The Fire Starter Sessions she reframes popular self-help and success concepts, including:- Life balance is a myth, and the pursuit of it is causing us more stress then the craving for bal...

Since the fateful night of his car accident, Brendon has lived a fully charged life, and he’s helped millions of people around the globe transform their lives and feel more alive, engaged, and fulfilled.In The Charge, Brendon argues that the only way to measurably improve the quality of your life is to learn how to activate the very ten drives that make you most human. These drives are your desires for more control, competence, congruence, caring, connecti...