Inside this simple guide you will discover the key steps to building an effective campus recruitment campaign that strengthens your employment brand in a cost-effective manner and gets results! Whether you are experiencing a hot market or an economic downturn, whether you are a small business looking for a few key staff, or a large organization building the foundation of your company for succession planning, you will find valuable information that will guide you to success. Regardless of y...

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold Calling ForeverSalespeopl...

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are increasing each year. According to surveys, shopper marketing is growing even faster than internet adverti...

The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology

How to align social media with business strategy for real resultsFor years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for businesses to get serious about social. In this concise e-book, noted authors and disruptive technology analysts Charlene Li and Brian Solis present seven powerful factors for designing and supporting an...

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing seriesConsulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with inf...

What Are the Keys to Success in Project Management? We Sought 25 of North America’s Leading Project Managers to Find Out. Project managers are keen to learn from the best. So, David Barrett and Derek Vigar asked 25 of North America's top experts in the field a straightforward question: “What is your best piece of advice for success in project management? The result is this book—a collection of the best stories, lessons, and takeaways th...

When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing strategies and opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world ...

MASTER THE BASICS OF SALES AND NEGOTIATION IN JUST A FEW HOURS!In today's fast-paced world, all leaders and business people need a basic understanding of strategic sales and negotiation skills.Unlock the Secrets to Closing Deals with Ease: Here is a simply written and easy-to-understand book on the basics of sales and negotiation that can be read within a few hours, giving you the much-needed insight to close your next deal...

“For crying out loud, IBM ‘gets’ social media. Don’t you think it’s about time that you do? This is the book to get you started.”--Guy Kawasaki, author of Enchantment“Get Bold is...a book to be embraced, studied, and implemented.”--Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM!With Forewords by Charlene Li, author of Open Leadership, and Mike Rhodin, Sr. Vice Pres...

Finding the work you want can be a daunting challenge. The rules have changed, the playing field has been rearranged and the players are unpredictable. Those who play smart will learn a lot about themselves and the dynamic environment of the workplace.Playing smart includes being ready for every conversation that focuses on your career direction. It could be an informal chat with an old friend or a formal interview. It could be a networking meeting or a brief encounter with a new a...

Distribution networks are now e based and this change has made the old channel process obsolete. This book is written by an expert in channel management and development and includes chapters on the most important areas of channel process.Channel sales and management is one of the largest industry networks in the world and this book offers a broad scope of skills and information to be successful in this highly competitive market.The book covers a range of areas from successful...