Whether it is requests for bricks and mortar or more operating money, each election type and context is unique with no guarantee that a set of campaign strategies successful in one district will not fail in another community. If successful campaigns were not such a delicate balance of science and art, the key to success would have long since been discovered, resulting in significantly more school districts winning at the ballot box. As members of the baby-boom generation collectively watch...

Whether it is requests for bricks and mortar or more operating money, each election type and context is unique with no guarantee that a set of campaign strategies-successful in one district-will not fail in another community. If successful campaigns were not such a delicate balance of science and art, the key to success would have long since been discovered, resulting in significantly more school districts winning at the ballot box.As members of the baby-boom generation collectivel...

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign—now updated with a new postscript.Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the h...

Get the inside scoop on the most powerful city on EarthWashington, D.C.: Capital of the Free World; the most powerful city on Earth. No other country, company, or international organization can compare with the reach and wealth of the federal government. Policymaking — the art of deciding what programs to support, what laws to pass, or what regulations to write — is at the core of what Washington does and is what everyone, from the President on down, wants to influ...

FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through ele...

Winning Political Campaigns: A Comprehensive Guide to Electoral Success, by William S. Bike, is a handbook for planning, organizing and executing a successful campaign for elective office. Written in an easy-to-use format, the book is designed for both novice campaigners and experienced workers.Winning Political Campaigns covers everything from advertising to building alliances, proper business practices, campaign literature, candidate behavior, media, voter contact, fundraising st...

Get what you want, every time!Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achieved—ethically and honestly. All you need is the help of one battle-tested guide, The Influence Game. Former Washington, D.C. lobbyist Stephanie Vance dispenses everything she's learned about effective (and, believe it ...

Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candida...

What is an efficient EU lobbying strategy? Are there dos and donts you should be aware of, as a businessman or lobbyist? What is the use made of social media by EU institutions and politicians? iLobby.eu sets out how to lobby the EU from the perspective of an actual lobbyist sharing her experience (both good and bad). It also looks at the social media tools that must be taken into consideration when campaigning and details examples of worst and best practices. The book encompasses three pa...

Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on interviews with more than sixty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled Internet staffers came together on the Howard Dean campaign and created a series of innovations in organization, tools, and practic...

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.Offers comparative analyses of campaigns from country to countryCovers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and moreDraws on a variety of international case studies including the campaigns of Bar...