The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign—now updated with a new postscript.Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the h...

The highly acclaimed exploration of sushi’s surprising history, global business, and international allureOne generation ago, sushi’s narrow reach ensured that sports fishermen who caught tuna in most of parts of the world sold the meat for pennies as cat food. Today, the fatty cuts of tuna known as toro are among the planet’s most coveted luxury foods, worth hundreds of dollars a pound and capable of losing value more quickly than any other product on earth. So how...

A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people vote--revealing a new side of a major politician and a game-changing trend in American politics.Despite his folksy personality and disdain for East Coast "elitists," Texas governor Rick Perry helped spark a revolution in campaign politics. For his 2006 reelection effort, his top strategist, t...

How can political campaigns fight back against disinformation?A decade after The Victory Lab: The Secret Science of Winning Campaigns, which Politico called “Moneyball for politics,” journalist Sasha Issenberg returns to the cutting edge of political innovation to reveal how campaigns are navigating the era’s most pressing challenge: how to win in a world awash in lies.The Lie Detectives is a lively and deep secret histor...

A NEW YORK TIMES NOTABLE BOOK OF THE YEAR • The riveting story of the conflict over same-sex marriage in the United States—the most significant civil rights breakthrough of the new millennium"Full of intimate details, battling personalities, heated court cases, public persuasion.” —John Williams, The New York TimesOn June 26, 2015, the U.S. Supreme Court ruled that state bans on gay marriage were unconstitutional, making s...

Need surgery? You better travel.Globalization produces a lot of odd results around the world. One of them is that Hungary has become the dentistry capital of Europe: thanks to aggressive marketing campaigns and heavy government support, more people go there for dental care than to any other country in Europe. The towns of Mosonmagyaróvár and Sopron boast the highest concentrations of dental clinics in the world.The story of how Hungary became Europe's denta...

How can political campaigns fight back against disinformation?A decade after The Victory Lab: The Secret Science of Winning Campaigns, which Politico called "Moneyball for politics," journalist Sasha Issenberg returns to the cutting edge of political innovation to reveal how campaigns are navigating the era's most pressing challenge: how to win in a world awash in lies.The Lie Detectives is a lively and deep secret history of Demo...

A NEW YORK TIMES NOTABLE BOOK OF THE YEAR • The riveting story of the conflict over same-sex marriage in the United States—the most significant civil rights breakthrough of the new millennium"Full of intimate details, battling personalities, heated court cases, public persuasion.” —John Williams, The New York TimesOn June 26, 2015, the U.S. Supreme Court ruled that state bans on gay marriage were unconstitutional, making s...

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab,journalist Sasha Issenberg tells the hidden story of the analytical revol...

The Political Brain is a groundbreaking investigation into how the mind works, how the brain works, and what this means for why candidates win and lose elections. Scientist and psychologist Drew Westen has explored a theory of the mind that differs substantially from the more dispassionate notions held by most cognitive psychologists, political scientists, and economists—and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing...

**See how and why Washington is not functioning.Bob Woodward’s freshly reported, thirty-five-page Afterword to his national bestseller, The Price of Politics, provides a detailed, often verbatim account of what happened in the dramatic “fiscal cliff” face-off at the end of 2012 between President Obama and the Republicans.**Now it’s happening again. In fall 2013, Washington faces a new round of budget and fiscal wars that could derail the American and global economi...

NEW YORK TIMES BESTSELLER • The groundbreaking exploration of probability and uncertainty that explains how to make better predictions in a world drowning in data, from the nation’s foremost political forecaster—updated with insights into the pandemic, journalism today, and pollingOne of The Wall Street Journal’s Ten Best Works of Nonfiction of the Year“Could turn out to be one of the more momentous books of the de...