Twitter has become a household name, discussed both for its role in prominent national elections, natural disasters, and political movements, as well as for what some malign as narcissistic “chatter.” This book takes a critical step back from popular discourse and media coverage of Twitter, to present the first balanced, scholarly engagement of this popular medium.In this timely and comprehensive introduction, Murthy not only discusses Twitter’s role in our political, economic, and...

Dhiraj Murthy provides a theoretically grounded, historical exploration of the social media landscape.Uniquely tracing the evolution of social media – from traditional media like letters, postcards, and the telephone to new media and platforms – Murthy argues that these contemporary phenomena are not divorced from their analog antecedents.The historical and theoretical frameworks employed in this book allow readers to better understand the intricacies of nu...

Twitter is a household name, discussed for its role in national elections, natural disasters, and political movements, as well as for what some malign as narcissistic “chatter.” The first edition of Murthy’s balanced and incisive book pioneered the study of this medium as a serious platform worthy of scholarly attention. Much has changed since Twitter’s infancy, although it is more relevant than ever to our social, political, and economic lives.This timely second edition shows how ...

Social media penetrate our lives: Facebook, YouTube, Twitter and many other platforms define daily habits of communication and creative production. This book studies the rise of social media, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Author Jose van Dijck offers an analytical prism that can be used to view techno-cultural as well as socio-economic aspects of this transformation...

In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission—"To organize the world’s information and make it universally accessible"—and its much-quoted motto, "Don’t be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe. He exposes th...

YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy.The book critically examines the public debates surrounding the site, demons...

In 1984, R. Edward Freeman published his landmark book, Strategic Management: A Stakeholder Approach, a work that set the agenda for what we now call stakeholder theory. In the intervening years, the literature on stakeholder theory has become vast and diverse. This book examines this body of research and assesses its relevance for our understanding of modern business. Beginning with a discussion of the origins and development of stakeholder theory, it shows how this corpus of theory has i...

Internet Studies has been one of the most dynamic and rapidly expanding interdisciplinary fields to emerge over the last decade. The Oxford Handbook of Internet Studies has been designed to provide a valuable resource for academics and students in this area, bringing together leading scholarly perspectives on how the Internet has been studied and how the research agenda should be pursued in the future. The Handbook aims to focus on Internet Studies as an emerging field, e...

"This is a must-read for every student, lecturer and professor. It establishes Internet Studies as essential to an understanding of how learners and educators can capture the value of our networked world."Professor William H. Dutton, Director of the Oxford Internet Institute, University of OxfordIn E-learning Theory and Practice the authors set out different perspectives on e-learning. The book deals with the social implications of e-learning, its transformative effects, an...

We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it.So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get ...

How did we get from Hollywood to YouTube? What makes Wikipedia so different from a traditional encyclopedia? Has blogging dismantled journalism as we know it?Our media landscape has undergone a seismic shift as digital technology has fostered the rise of "participatory culture," in which knowledge is originated, created, distributed, and evaluated in radically new ways. The Participatory Cultures Handbook is an indispensable, interdisciplinary guide to this rapidly changin...

The Ethics of Emerging Media engages with enduring ethical questions while addressing critical questions concerning ethical boundaries at the forefront of new media development. This collection provides a rare opportunity to ask how emerging media affect the ethical choices in our lives and the lives of people across the globe.Centering on different new media forms from eBay to Wikipedia, each chapter raises questions about how changing media for...