We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it.So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get ...

There’s a revolution going on, as ever-accelerating developments in digital information technologies change nearly every aspect of how we live, work, play, do business and engage in politics. Share and share alike—the numbers say it all as billions of people worldwide flock to online media and use social networks to discover and spread news and information.In the process, ever-growing networks of “ordinary people” are using these powerful new tools to trim the influence long held b...

Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience.

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a stra...

For more than 15 years, The Academic Job Search Handbook has assisted job seekers in all academic disciplines in their search for faculty positions. The guide includes information on aspects of the search that are common to all levels, with invaluable tips for those seeking their first or second faculty position. This new edition provides updated advice and addresses hot topics in the competitive job market of today, including the challenges faced by dual-career couples, job searc...

The problems we face in the 21st century require innovative thinking from all of us. Be it students, academics, business researchers of government policy makers. Hopes for improving our healthcare, food supply, community safety and environmental sustainability depend on the pervasive application of research solutions. The research heroes who take on the immense problems of our time face bigger than ever challenges, but if they adopt potent guiding principles and effective research lifecycl...

Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinkin...

Home      The Power of Facebook Extended Edition Nearly everything a professional working with Facebook needs to know today. Due to be published. Short promise: Facebook is a space of desire and addiction,  but also intense joy. It offers possibilities of unprecedented data exposure but also social analysis; unlimited exploitation and surveillance but also is a real-time tool to fight crime; it may encourage polarizing views ...

This book is your ultimate Management Information Systems resource. Here you will find the most up-to-date information, facts, quotes and much more.In easy to read chapters, with extensive references and links to get you to know all there is to know about Management Information Systems's whole picture right away. Get countless Management Information Systems facts right at your fingertips with this essential resource.The Management Information Systems Handbook is the single ...

Government “of the people, by the people, for the people” expresses an ideal that resonates in all democracies. Yet poll after poll reveals deep distrust of institutions that seem to have left “the people” out of the governing equation. Government bureaucracies that are supposed to solve critical problems on their own are a troublesome outgrowth of the professionalization of public life in the industrial age. They are especially ill-suited to confronting today’s complex challenges....

An Education in Facebook? examines and critiques the role of Facebook in the evolving landscape of higher education. At times a mandated part of classroom use, at others an informal network for students, Facebook has become an inevitable component of college life, acting alternately as an advertising, recruitment and learning tool. But what happens when educators use a corporate product, which exists outside of the control of universities, to educate students?An Education ...

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.