The art of persuasion as taught by one of the world's most sought-after speakers and pitchmenIn this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and ha...

How to harness Employee Experience Design to attract and retain the best talentIn Employee Experience Design: How to Co-create Work Where People and Organizations Thrive, three highly experienced leaders explain how businesses can use Employee Experience Design to create workplaces that deliver better business results by first focusing on meaningful employee experiences.Many leading organizations worldwide have successfully implemented Employee Exp...

Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro a...

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its c...

Proven communication strategies to help you sell yourself effectively in any interview, presentation, or impromptu business meeting“The invaluable advice in How to Wow guarantees your success in any situation.”—Keith Ferrazzi, #1 New York Times bestselling author of Never Eat AloneEvery encounter with your colleagues, clients, employers—even your competitors—is an opportunity to make a positive impression. Your wo...

In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his ...

In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and tri...

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibil...

What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thou...

"Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner." —Tom Peters, national bestselling author of In Search of ExcellenceIn an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?Award-winning consultant and speaker Sally Hogshead t...

“Three Steps to Yes shows you how to sell your ideas or yourself . . . a clear guide for instilling trust and respect.” —BookPageEverybody has to sell something sometimes. Whether you’re a manager or an employee, getting your message across requires selling yourself and your ideas in a way that guarantees a positive response, even from the most stubborn listener. Three Steps to Yes teaches you how to get your way without becoming a high-pressure salesman, without ...

Want to conquer your e-mail inbox once and for all? Need help getting organized and staying focused? Start reading! Millions of people already benefit from the innovative, time-saving tips that Stever Robbins dispenses each week in his #1 ranked Get-It-Done Guy podcast. Now he's come up with a 9-step plan to transform even the most overwhelmed into an overachiever. You will learn to:Beat procrastination by speed dating your tasks: You'll face anything if it...