Can a graphic designer be a catalyst for positive change? Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including:· Picking projects· Strategizing with clients· Choosing materials for manufacture and shipping· Understanding users· Picking ink and paper for...

This full colour book explains the design process and is based on course worksheets which have been designed, refined and tested on students over time. If you already have a basic knowledge of permaculture, from either reading another book or attending a course, then this guide is probably just what you need to build on your prior knowledge and put it into practical application. While it includes the ethics, principles and philosophies, it places them directly into the context of the design p...

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the main...

The fully updated single-source guide to creating successful packaging designs for consumer productsNow in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important...

The graphic artist's guide to sustainable designGraphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techn...

Go Green While Making Green You already know why your company should go green. This comprehensive guide tells you how to do it profitably. It details every step of the process—from getting employee buy-in and conducting a current sustainability audit to developing a plan of action and measuring progress. Nuts-and-bolts guidance helps you make continuous, cost-effective improvements and shift the prevailing business culture by infusing green practices into your organization’s very DNA. Thro...

As 21st-century companies realize they'll need to be green to compete, sustainable ideas are spreading like wildfire throughout all fields of modern business. In The Green Workplace, Leigh Stringer, an expert on sustainable workplace design and strategy, shows companies on the cusp of radically transforming their practices how to bring together diverse teams and establish new organizational governance for creative problem-solving in greening their workplace. Her hands-on green str...

The Second Edition of Sustainable Residential Interiors addresses cutting edge processes, strategies, and principles as well as details for in-depth product vetting criteria. Award-winning, leading interior designer Annette Stelmack shares her expertise from the perspective of LEED Building Design & Construction projects, healthy interiors, and chemical sensitivities, addressing principles, strategies, and solutions for design practitioners. A comprehensive update of the current s...

Design makes a tremendous impact on the produced world in terms of usability, resources, understanding, and priorities. What we produce, how we serve customers and other stakeholders, and even how we understand how the world works is all affected by the design of models and solutions. Designers have an unprecedented opportunity to use their skills to make meaningful, sustainable change in the world—if they know how to focus their skills, time, and agendas. In Design is the Problem: The Fut...

A companion to Understanding Green Building Guidelines, this primer explains green building products—what they are and how to choose them.From eco-friendly sheetrock to sustainable paint finishes, the green building movement is gaining momentum. But with new products, manufacturers, and standards being introduced routinely, how are architects or designers to know what's best for their projects? This book summarizes what is available and the considerations ...

It's Not About Politics.It's About Caring--And What Every Family Can Do!Written by a passionately concerned couple--David Seligman is an active duty U.S. serviceman and Melissa is a devoted stay-at-home mom--this is the first book about going green that won't scare you with statistics, overwhelm you with science, or make you feel guilty about your SUV. Instead, this indispensable guide will help families everywhere to take simple, practical steps, to lower t...

A comprehensive overview of edible landscapes-complete with more than 300 full-color photos and illustrationsDesigning Urban Agriculture is about the intersection of ecology, design, and community. Showcasing projects and designers from around the world who are forging new paths to the sustainable city through urban agriculture landscapes, it creates a dialogue on the ways to invite food back into the city and pave a path to healthier communities and envir...