“A brilliant, step-by-step guide to aligning price with customer behaviour.”Rory Sutherland, Vice Chairman, Ogilvy GroupHave you ever felt that your business is leaving money on the table? Discounting under pressure, hesitant to raise prices, or struggling to articulate your value?If so, you are not alone.Jenny Millar and Ann Padley have seen companies lose out on millions. Not because their product is wrong ...