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  • Branding Television

    Series series Comedia
    Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and ... Read more

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    Series series Digital Media and Society
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  • Watching YouTube

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  • Winners and Losers

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    by Kieran Levis ...
    Kieran Levis tells the stories of some of the most innovative businesses of recent times to explain how a few succeeded - when so many failed - in creating entirely new markets and dominating them. He shows how Amazon and Google rose from nothing to enormous heights, whilst IBM, Kodak and AOL plummeted from them; how Nokia and Sky bounced from near-bankruptcy to global leadership; and charts the ... Read more

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  • Copyfight

    Edited by Phillipa McGuinness ...
    Writers, musicians, filmmakers, gamers, lawyers and academics talk about why copyright matters to them – or doesn't.We expect to be able to log on and read, watch or listen to anything, anywhere, anytime. Then copy it, share it, quote it, sample it, remix it.Does this leave writers, designers, filmmakers, musicians, photographers, artists, and software and game developers with any rights at all? ... Read more

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  • An Introduction to Television Studies

    In this comprehensive textbook, now updated for its third edition, Jonathan Bignell provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audience research, television history and broadcasting policy, and the analytical study of individual programmes.Features include:a glossary of key termskey terms defined in marginssuggestions ... Read more

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  • The Employer Brand

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    Series series Oxford Studies in Digital Politics
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  • Digital Journalism

    How can we make sense of the ongoing technological changes affecting journalism and journalists today?Will the new digital generation break down barriers for journalism, or will things just stay the same?These and other pertinent questions will be asked and explored throughout this exciting new book that looks at the changing dynamics of journalism in a digital era. Examining issues and debates ... Read more

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