Rakuten Kobo

Carrito de compra

Artículos no disponibles para compra.

Por favor revisa tu carrito. Puedes eliminar los artículos no disponibles ahora o los eliminaremos nosotros automáticamente al momento de pagar.

artículosartículo

- Acceso ilimitado a eBooks
  
  Acceso ilimitado a audiolibros
  
  Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
  
  Recibe 1 crédito cada mes para el audiolibro de tu elección
  
  Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
  
  Acceso ilimitado a eBooks
  
  Acceso ilimitado a audiolibros
  
  Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
  Audiolibro
  de ,
  
  Disponible el:
  
  . Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions.
  
  Preventa
  1 audiolibro mensual
  
  + Prueba gratis de 30 días
  
  Oferta especial
  
  Recibe 1 crédito cada mes para intercambiarlo por un audiolibro de tu elección.
  
  *Sin compromiso, cancela en cualquier momento
  
  GRATIS

artículosartículo

Acceso ilimitado a eBooks

Acceso ilimitado a audiolibros

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions

Recibe 1 crédito cada mes para el audiolibro de tu elección

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions

Acceso ilimitado a eBooks

Acceso ilimitado a audiolibros

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
Audiolibro
de ,

Disponible el:
. Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions.

Preventa
1 audiolibro mensual

+ Prueba gratis de 30 días

Oferta especial

Recibe 1 crédito cada mes para intercambiarlo por un audiolibro de tu elección.

*Sin compromiso, cancela en cualquier momento

GRATIS

Recomendado para ti

Los secretos de las marcas

Una guía de branding para gente que no sabe qué es el branding

de Fernando de Córdoba ...

«Un libro muy documentado pero al mismo tiempo ameno, cuando no directamente descacharrante, como en algunas notas a pie de página», Pepe Cruz Novillo Jr.Descubre por qué las marcas son tan importantes e influyen nuestras vidas de las formas más variadas, y cómo consiguen que nos veamos (a nosotros mismos, a los demás y al mundo que nos rodea), actuemos y consumamos de una determinada manera. ... Leer más

$8.76 USD

«Un libro muy documentado pero al mismo tiempo ameno, cuando no directamente descacharrante, como en algunas notas a pie de página», Pepe Cruz Novillo Jr.Descubre por qué las marcas son tan importantes e influyen nuestras vidas de las formas más variadas, y cómo consiguen que nos veamos (a nosotros mismos, a los demás y al mundo que nos rodea), actuemos y consumamos de una determinada manera.
... Leer más
Design in Airline Travel Posters 1920-1970

A Semiology and Sociocultural History

de David Scott ...

The field of poster studies is vast, but it is surprising how little work has been done till date on the fundamental structures – semiotic and semantic – that underpin the visual messages posters produce. Most studies of posters focus either on their history; on specific themes – politics, travel, sport, cinema; or on their status as collectable items. Though such approaches are valid, they hardly ... Leer más

$28.79 USD o gratis con Kobo Plus

The field of poster studies is vast, but it is surprising how little work has been done till date on the fundamental structures – semiotic and semantic – that underpin the visual messages posters produce. Most studies of posters focus either on their history; on specific themes – politics, travel, sport, cinema; or on their status as collectable items. Though such approaches are valid, they hardly
... Leer más
Facebook Marketing Secrets

de Anthony Ekanem ...

Facebook is certainly one of the biggest internet phenomena of recent times. It has become so huge that almost all internet users and countless others know about it or use it regularly. It is for this reason and so many others that internet marketers have jumped on the band wagon and started harnessing its marketing and selling power for their own gain. Huge companies like Coca Cola and Nike are ... Leer más

$4.13 USD o gratis con Kobo Plus

Facebook is certainly one of the biggest internet phenomena of recent times. It has become so huge that almost all internet users and countless others know about it or use it regularly. It is for this reason and so many others that internet marketers have jumped on the band wagon and started harnessing its marketing and selling power for their own gain. Huge companies like Coca Cola and Nike are
... Leer más
Radical Intimacies

Designing Non-Extractive Relationalities

Edición de Oliver Vodeb ...

An extradisciplinary investigation into the radical potentials of design by the global Memefest network.This book is an investigation of the key aspects of capitalist domination and resistance to it through design; its five sections explore dialogue, power, land, interventions, and radical praxis. Vodeb’s curated chapters engage radical intimacies with design and connects it with media, ... Leer más

$28.79 USD

An extradisciplinary investigation into the radical potentials of design by the global Memefest network.This book is an investigation of the key aspects of capitalist domination and resistance to it through design; its five sections explore dialogue, power, land, interventions, and radical praxis. Vodeb’s curated chapters engage radical intimacies with design and connects it with media,
... Leer más
广告设计与创意(第3版)

de 李金蓉 ...

《广告设计与创意(第3版)》介绍了广告的历史沿革、广告设计的思想演进，分析、探讨了广告创意理论和方法，并从广告图形、色彩、版面编排与构成设计，以及广告媒体的选择和传播效果评价方法等方面人手，总结和归纳出广告的创意精髓、制作和表现技巧，较为详细地阐述了广告设计与传播的基本原理和实践经验。书中附图均选自国内外优秀的广告设计作品，具有很高的学习和欣赏价值。风格多样的图例可以帮助读者更加直观形象地理解理论知识，同时配合教材中相关的课程作业，让读者在学习与实践中真正领悟广告创作的要点。《广告设计与创意(第3版)》可作为高等院校广告类、艺术类及相关专业的教材，也可作为广告从业人员进行广告创意设计的参考资料。 ... Leer más

$20.74 USD

《广告设计与创意(第3版)》介绍了广告的历史沿革、广告设计的思想演进，分析、探讨了广告创意理论和方法，并从广告图形、色彩、版面编排与构成设计，以及广告媒体的选择和传播效果评价方法等方面人手，总结和归纳出广告的创意精髓、制作和表现技巧，较为详细地阐述了广告设计与传播的基本原理和实践经验。书中附图均选自国内外优秀的广告设计作品，具有很高的学习和欣赏价值。风格多样的图例可以帮助读者更加直观形象地理解理论知识，同时配合教材中相关的课程作业，让读者在学习与实践中真正领悟广告创作的要点。《广告设计与创意(第3版)》可作为高等院校广告类、艺术类及相关专业的教材，也可作为广告从业人员进行广告创意设计的参考资料。
... Leer más
Nano Banana AI Expertise Training Guide

de Barron Wilson ...

Nano Banana AI Expertise: Your Blueprint for AI-Powered Profit and PrecisionStop Trading Hours for Edits. Start Generating Revenue with AI Precision.In today's relentless visual economy, success demands professional, high-converting imagery delivered at scale. If slow, complex editing is draining your time and limiting your income, this guide is your essential upgrade.Nano Banana AI Expertise is ... Leer más

$6.99 USD o gratis con Kobo Plus

Nano Banana AI Expertise: Your Blueprint for AI-Powered Profit and PrecisionStop Trading Hours for Edits. Start Generating Revenue with AI Precision.In today's relentless visual economy, success demands professional, high-converting imagery delivered at scale. If slow, complex editing is draining your time and limiting your income, this guide is your essential upgrade.Nano Banana AI Expertise is
... Leer más
El poder de la imagen

Reflexiones sobre comunicación visual

de Jorge Frascara ...

Toda imagen colocada en el espacio público comunica indefinidamente un espectro impredecible de mensajes.El mundo se enfrenta a una variada serie de propuestas visuales -imágenes- que deben aceptarse o rechazarse. El autor analiza a través de esta obra, ese a veces incontrolado, a veces oculto mundo visual y el poder de las imágenes que lo componen.Frascara desarrolla aquí como en los últimos 50 ... Leer más

$12.95 USD o gratis con Kobo Plus

Toda imagen colocada en el espacio público comunica indefinidamente un espectro impredecible de mensajes.El mundo se enfrenta a una variada serie de propuestas visuales -imágenes- que deben aceptarse o rechazarse. El autor analiza a través de esta obra, ese a veces incontrolado, a veces oculto mundo visual y el poder de las imágenes que lo componen.Frascara desarrolla aquí como en los últimos 50
... Leer más
Les colporteurs de mirages - Comment devenir un gourou de la publicité

de Thejendra Sreenivas ...

Q : De quoi parle ce livre ?R : Les colporteurs de mirages est un guide acéré, humoristique et volontairement exagéré pour devenir un gourou de la publicité. Il dévoile le monde étrange, brillant et totalement absurde de la publicité, où la créativité, la manipulation et l'imagination s'unissent pour vendre n'importe quoi à n'importe qui, même de la neige aux Esquimaux ou du sable aux habitants du ... Leer más

$2.99 USD o gratis con Kobo Plus

Q : De quoi parle ce livre ?R : Les colporteurs de mirages est un guide acéré, humoristique et volontairement exagéré pour devenir un gourou de la publicité. Il dévoile le monde étrange, brillant et totalement absurde de la publicité, où la créativité, la manipulation et l'imagination s'unissent pour vendre n'importe quoi à n'importe qui, même de la neige aux Esquimaux ou du sable aux habitants du
... Leer más
Pokoloruj swoją markę

de Justyna Marciniak ...

Jak stworzyć paletę kolorystyczną dla marki? Ile kolorów powinna zawierać Twoja paleta? Które kolory do siebie pasują? Jak ludzie odbierają konkretne kolory, z czym im się kojarzą? Jeżeli szukasz odpowiedzi na te pytania, to znajdziesz je w ebooku.Po przeczytaniu: Będziesz potrafiła stworzyć paletę kolorystyczną dla własnej marki. Będziesz wiedziała jakie skojarzenia przywołują podstawowe kolory, ... Leer más

$22.79 USD o gratis con Kobo Plus

Jak stworzyć paletę kolorystyczną dla marki? Ile kolorów powinna zawierać Twoja paleta? Które kolory do siebie pasują? Jak ludzie odbierają konkretne kolory, z czym im się kojarzą? Jeżeli szukasz odpowiedzi na te pytania, to znajdziesz je w ebooku.Po przeczytaniu: Będziesz potrafiła stworzyć paletę kolorystyczną dla własnej marki. Będziesz wiedziała jakie skojarzenia przywołują podstawowe kolory,
... Leer más
Will Bradley's Graphic Art

New Edition

de Will Bradley ...

Will Bradley (1868–1962) was among the first American artists to realize the immense possibilities creative design held for the business world. Experimenting with typefaces, decorative illustrations, layouts, and print, he produced posters, advertisements, book designs, and magazine covers that were practical as well as striking and original works of art. At the turn of the century, Bradley was in ... Leer más

$17.99 USD

Will Bradley (1868–1962) was among the first American artists to realize the immense possibilities creative design held for the business world. Experimenting with typefaces, decorative illustrations, layouts, and print, he produced posters, advertisements, book designs, and magazine covers that were practical as well as striking and original works of art. At the turn of the century, Bradley was in
... Leer más
Different Perspectives in Design Thinking

Edición de Yvonne Eriksson ...

Globalization and digitalization are buzz words in contemporary society. They affect both our private and our professional lives. Society has become more diverse with easier access to information and to virtual platforms that gives us opportunity to be in touch with colleagues, friends, family, etc. at any time. A complex environment is emerging wherein internet of things and big data are being ... Leer más

$88.99 USD

Globalization and digitalization are buzz words in contemporary society. They affect both our private and our professional lives. Society has become more diverse with easier access to information and to virtual platforms that gives us opportunity to be in touch with colleagues, friends, family, etc. at any time. A complex environment is emerging wherein internet of things and big data are being
... Leer más
Typography 34

de Type Directors Club ...

For over fifty years, the Type Directors Club has encouraged the worldwide graphic arts community to achieve excellence in typography through its annual international competitions. Typography 34 is the only annual devoted exclusively to typography and presents the finest work in the field for the year 2012. Selected from approximately 2300 international submissions to the annual Type Directors ... Leer más

$40.09 USD

For over fifty years, the Type Directors Club has encouraged the worldwide graphic arts community to achieve excellence in typography through its annual international competitions. Typography 34 is the only annual devoted exclusively to typography and presents the finest work in the field for the year 2012. Selected from approximately 2300 international submissions to the annual Type Directors
... Leer más
Designing for the Greater Good

The Best of Non-Profit and Cause-Related Marketing and Nonprofit Design

de Peleg Top, Jonathan Cleveland ...

This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book ... Leer más

$30.79 USD

This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book
... Leer más
Brand Identity Essentials, Revised and Expanded

100 Principles for Building Brands

de Kevin Budelmann, Yang Kim ...

Series series Essential Design Handbooks
Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.A company's identity encompasses far more than just its logo. Identity is crucial to establishing ... Leer más

$25.99 USD

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.A company's identity encompasses far more than just its logo. Identity is crucial to establishing
... Leer más
101 Things I Learned® in Advertising School

de Tracy Arrington, Matthew Frederick ...

Series series 101 Things I Learned
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data ... Leer más

$10.39 USD

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data
... Leer más
Website That Works: A Business Owner’s Guide to Building a Site that Sells

1, #1

de Rob Sol ...

Series Libro 1 - 1
Running a business means juggling a lot of responsibilities, and building a website that actually works shouldn't be a struggle. This ebook is crafted specifically for business owners who want a practical, no-nonsense guide to creating a website that doesn't just look good but also delivers results.Inside, you'll find concise, straightforward advice that respects your time. You won't need to be a ... Leer más

$29.00 USD

Running a business means juggling a lot of responsibilities, and building a website that actually works shouldn't be a struggle. This ebook is crafted specifically for business owners who want a practical, no-nonsense guide to creating a website that doesn't just look good but also delivers results.Inside, you'll find concise, straightforward advice that respects your time. You won't need to be a
... Leer más
Creative Rescue

50 advertising concept styles proven to solve any brief, shortcut the ideas process and save you from creative block

de Aspinall Gray ...

Stuck for an idea? Creative Rescue is your shortcut out of trouble.You could be staring at a blank page, facing a tight deadline, or just need a smarter starting point. Creative Rescue gives you 50 proven advertising concept styles you can immediately build campaign ideas from.This book isn’t about theory. It’s a practical, idea-first toolkit from a real creative team. Use it to crack briefs ... Leer más

$9.99 USD o gratis con Kobo Plus

Stuck for an idea? Creative Rescue is your shortcut out of trouble.You could be staring at a blank page, facing a tight deadline, or just need a smarter starting point. Creative Rescue gives you 50 proven advertising concept styles you can immediately build campaign ideas from.This book isn’t about theory. It’s a practical, idea-first toolkit from a real creative team. Use it to crack briefs
... Leer más
Earn Money Selling Ebook Covers

de Lean Network Academy ...

"Earn Money Selling Ebook Covers" is your ticket to unlocking a world of opportunity in the digital marketplace. In a world that's becoming increasingly digital and visual, ebooks have taken center stage as a popular medium for sharing knowledge, stories, and expertise. This comprehensive guide, brought to you by Lean Network Academy, delves deep into the art of designing stunning ebook covers ... Leer más

$2.99 USD o gratis con Kobo Plus

"Earn Money Selling Ebook Covers" is your ticket to unlocking a world of opportunity in the digital marketplace. In a world that's becoming increasingly digital and visual, ebooks have taken center stage as a popular medium for sharing knowledge, stories, and expertise. This comprehensive guide, brought to you by Lean Network Academy, delves deep into the art of designing stunning ebook covers
... Leer más
Brandalyst: A Strategic Analyst’s Guide to Building Iconic Brands

de Lenin Dev ...

In an era where algorithms shape attention and authenticity defines survival, Brandalyst: A Strategic Analyst's Guide to Building Iconic Brands by Lenin Dev reimagines branding as the science of meaning, emotion, and intelligence. This is not another marketing manual—it's a seamless fusion of psychology, data, and design, blending the precision of strategy with the empathy of storytelling that ... Leer más

$5.99 USD o gratis con Kobo Plus

In an era where algorithms shape attention and authenticity defines survival, Brandalyst: A Strategic Analyst's Guide to Building Iconic Brands by Lenin Dev reimagines branding as the science of meaning, emotion, and intelligence. This is not another marketing manual—it's a seamless fusion of psychology, data, and design, blending the precision of strategy with the empathy of storytelling that
... Leer más
Advertising Disability

de Ella Houston ...

Series series Autocritical Disability Studies
Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability.The research presented in the book provides a much-needed examination of the ways in which disability and mental health issues are depicted in different types of advertising, including charity 'sadvertisements', direct ... Leer más

$58.99 USD

Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability.The research presented in the book provides a much-needed examination of the ways in which disability and mental health issues are depicted in different types of advertising, including charity 'sadvertisements', direct
... Leer más
Tout savoir sur... Art et Communication

Un mariage d'amour et de raison

de Alexandre Kson, Jacques Séguéla ...

Comment faire en sorte que les consommateurs continuent à se déplacer dans les commerces de proximité et les centres commerciaux ? Comment apporter une valeur ajoutée à l’expérience client ? Comment créer du lien avec ses consommateurs et se doter d’un contenu de marque riche ? Comment se démarquer de ses concurrents et des purs players internet ?Autant de questions que les responsables marketing, ... Leer más

$17.54 USD

Comment faire en sorte que les consommateurs continuent à se déplacer dans les commerces de proximité et les centres commerciaux ? Comment apporter une valeur ajoutée à l’expérience client ? Comment créer du lien avec ses consommateurs et se doter d’un contenu de marque riche ? Comment se démarquer de ses concurrents et des purs players internet ?Autant de questions que les responsables marketing,
... Leer más
Advertising

A Very Short Introduction

de Winston Fletcher ...

Series series Very Short Introductions
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of ... Leer más

$7.99 USD

How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of
... Leer más
Vintage Advertising Art and Design

de Dover ...

Series series Dover Pictorial Archive
Here are all the essentials for creating striking ads and other graphic messages with an attention-getting retro look and feel. Drawn from typographic sourcebooks as well as sign-painting manuals of the early twentieth century, this comprehensive volume includes a wealth of borders, frames, images, and typographic elements for re-creating authentic styles of the 1890s–1920s.An inexhaustible source ... Leer más

$14.39 USD

Here are all the essentials for creating striking ads and other graphic messages with an attention-getting retro look and feel. Drawn from typographic sourcebooks as well as sign-painting manuals of the early twentieth century, this comprehensive volume includes a wealth of borders, frames, images, and typographic elements for re-creating authentic styles of the 1890s–1920s.An inexhaustible source
... Leer más
Illustrators 53

de Society of Illustrators ...

$27.79 USD

Kobo Rakuten

eReaders

Aplicaciones

Accesorios

Carrito de compra

¡Obtienes el tratamiento VIP!

Tu carrito de compra está vacío

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Recomendado para ti

eBooks de Publicidad comercial

Los secretos de las marcas

Design in Airline Travel Posters 1920-1970

Facebook Marketing Secrets

Radical Intimacies

广告设计与创意(第3版)

Nano Banana AI Expertise Training Guide

El poder de la imagen

Les colporteurs de mirages - Comment devenir un gourou de la publicité

Pokoloruj swoją markę

Will Bradley's Graphic Art

Different Perspectives in Design Thinking

Typography 34

Designing for the Greater Good

Brand Identity Essentials, Revised and Expanded

101 Things I Learned® in Advertising School

Website That Works: A Business Owner’s Guide to Building a Site that Sells

Creative Rescue

Earn Money Selling Ebook Covers

Brandalyst: A Strategic Analyst’s Guide to Building Iconic Brands

Advertising Disability

Tout savoir sur... Art et Communication

Advertising

Vintage Advertising Art and Design

Illustrators 53