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de Jean Baudrillard ...

Series series Ciencias Sociales
El libro de Jean Baudrillard, La sociedad de consumo, es una contribución magistral a la sociología contemporánea que, ciertamente, ya tiene su lugar en el linaje de obras tales como La división del trabajo de Durkheim, La teoría de la clase ociosa de Veblen o La muchedumbre solitaria de David Riesman. Baudrillard analiza las sociedades occidentales contemporáneas, incluida la de los Estados ... Leer más

$12.95 USD o gratis con Kobo Plus

El libro de Jean Baudrillard, La sociedad de consumo, es una contribución magistral a la sociología contemporánea que, ciertamente, ya tiene su lugar en el linaje de obras tales como La división del trabajo de Durkheim, La teoría de la clase ociosa de Veblen o La muchedumbre solitaria de David Riesman. Baudrillard analiza las sociedades occidentales contemporáneas, incluida la de los Estados
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Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

de Benjamin Smith ...

Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Leer más

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Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written
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An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains ... Leer más

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An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains
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The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Leer más

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Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer
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**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

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The Paradox of Choice

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The Seven Pillars of Customer Success

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de Wayne McCulloch ...

As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch ... Leer más

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The Transformation Economy

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de B. Joseph Pine II ...

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.Welcome to the Transformation Economy.To ... Leer más

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Female CEO's Playbook

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de Guadalupe T McLoud ...

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"The Female CEO's Playbook: Navigating Leadership Challenges" is a book that serves as a guiding light, source of inspiration, and roadmap for high's and lows has marked Guadalupe T McLoud's personal journey in the world of leadership women in the complex world of leadership. The book aims to illuminate the path to leadership success for women and underscore the importance of diverse leadership in
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The Hospitality Mentality

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Finding Insight

Discovering the Non-Obvious Obvious Connection to Why People Do What They Do

de Melinda Spaulding, Mitch Tull ...

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Trends in Tourist Behavior

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Edición de Andrés Artal-Tur, Metin Kozak, Nazmi Kozak ...

Series series Tourism, Hospitality & Event Management
This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses. On this basis, practical implications and recommendations are highlighted that will help destination management organizations to ... Leer más

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This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses. On this basis, practical implications and recommendations are highlighted that will help destination management organizations to
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The Transformational Consumer

Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser

de Tara-Nicholle Nelson ...

The Transformational ConsumerThey are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages.They are Transformational Consumers, and no one ... Leer más

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The Accidental Copywriter

de Alan Forrest Smith ...

I used to be a hairdresser. Now I make my money writing.It’s a coffee shop sized read. It reveals my whole journey into the world of writing great copy (accidentally).If you want more response with your copy, you should probably read it.If you want to become a copywriter. You should definitely read it.If you are a copywriter and want to go into another level, just grab the book and stop playing ... Leer más

$9.00 USD o gratis con Kobo Plus

I used to be a hairdresser. Now I make my money writing.It’s a coffee shop sized read. It reveals my whole journey into the world of writing great copy (accidentally).If you want more response with your copy, you should probably read it.If you want to become a copywriter. You should definitely read it.If you are a copywriter and want to go into another level, just grab the book and stop playing
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Consumer Neuroscience

Ein transdisziplinäres Lehrbuch

de Peter Kenning ...

The new discipline of consumer neuroscience is pursuing the idea of incorporating neuroscientific methods, theories and insights into research on consumers and purchasing behaviour. The aim is to supplement traditional behavioural-science approaches and obtain new findings. Against this background, this textbook presents the current state of consumer neuroscience in an easy-to-understand form. ... Leer más

$41.89 USD o gratis con Kobo Plus

The new discipline of consumer neuroscience is pursuing the idea of incorporating neuroscientific methods, theories and insights into research on consumers and purchasing behaviour. The aim is to supplement traditional behavioural-science approaches and obtain new findings. Against this background, this textbook presents the current state of consumer neuroscience in an easy-to-understand form.
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Validating Product Ideas

Through Lean User Research

de Tomer Sharon ...

Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product. ... Leer más

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Nordic Consumer Culture

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Edición de Søren Askegaard, Jacob Östberg ...

Series series Business and Management (R0)
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de Walter Siti ...

Series series Gransassi
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Come è cambiato il rapporto con i soldi nell'arco di pochi decenni? Rispetto a una generazione che ha conosciuto il "piacere di pagare", il quale definiva l'identità stessa di una persona ("pagare era una sottospecie del pregare"), per "i nativi digitali sono mutati i parametri mentali: pagare (ed essere pagati) è diventato più aleatorio, lavorare per comprare è più una teoria che un fatto, il
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Contemporary Approaches Studying Customer Experience in Tourism Research

Edición de Dhouha Jaziri, Raouf Ahmad Rather ...

Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages (before, during and after the experience), offering a broader view by integrating the tourist/customer experience in its development while also considering the role of tourism ... Leer más

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Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages (before, during and after the experience), offering a broader view by integrating the tourist/customer experience in its development while also considering the role of tourism
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Edición de Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh, Russell W. Belk ...

Series Libro 19 - Research in Consumer Behavior
This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and cultural hybridization. The partnership of the co-editors, with diverse backgrounds including Caribbean, Mexican and Indian roots, itself depicts cultural hybridity, culminating in a series of fascinating articles written by authors from around the globe. The eleven research papers provide a global ... Leer más

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This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and cultural hybridization. The partnership of the co-editors, with diverse backgrounds including Caribbean, Mexican and Indian roots, itself depicts cultural hybridity, culminating in a series of fascinating articles written by authors from around the globe. The eleven research papers provide a global
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The Secret Shopper's Black Friday Guide

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de Matthew Petchinsky ...

The Secret Shopper's Black Friday Guide: How to Get Early Access and VIP Deals pulls back the velvet rope on the hidden side of retail-revealing how insiders, loyalty experts, and digital strategists secure the best prices before the public ever sees them. This isn't about clipping coupons-it's about learning how retailers think, how algorithms identify "elite" customers, and how to position ... Leer más

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The Secret Shopper's Black Friday Guide: How to Get Early Access and VIP Deals pulls back the velvet rope on the hidden side of retail-revealing how insiders, loyalty experts, and digital strategists secure the best prices before the public ever sees them. This isn't about clipping coupons-it's about learning how retailers think, how algorithms identify "elite" customers, and how to position
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Recomendado para ti

eBooks de Comportamiento del consumidor

La sociedad de consumo

Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

Laws of UX

Influence, New and Expanded

Talk Triggers

This Is Marketing

The Paradox of Choice

People Powered

The Seven Pillars of Customer Success

The Transformation Economy

Female CEO's Playbook

The Hospitality Mentality

Open Retail. Innovazione sostenibile in un mondo di atomi e bit

Finding Insight

Trends in Tourist Behavior

The Transformational Consumer

The Accidental Copywriter

Consumer Neuroscience

Validating Product Ideas

Nordic Consumer Culture

Pagare o non pagare

Contemporary Approaches Studying Customer Experience in Tourism Research

Consumer Culture Theory

The Secret Shopper's Black Friday Guide