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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1742 Results
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  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    R275,99

  • Enchantment

    How to Charm, Influence and Persuade

    by Guy Kawasaki ...
    'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age---------------------------------------- ... Read more

    R202,39

  • The Best Dick

    A Candid Account of Building a $1m Business

    by Mike Sharman ...
    Mike Sharman invites you to share in the hustle, in this business book The Best Dick. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26 year old - to a seasoned, professional, storyteller, who has built a boutique social media advertising agency that has made more brands go viral, globally, than any other studio in Africa.Mike ... Read more

    R186,75

  • Turn Words Into Wealth

    Blueprint for Your Business, Brand, and Book to Create Multiple Streams of Income & Impact

    by Aurora Winter ...
    Series series Turn Your Words Into Wealth
    AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David ... Read more

    R129,00

  • The Thank You Economy

    by Gary Vaynerchuk ...
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

    R306,12

  • How to Write a Book Introduction that Hooks Readers

    by IDONGESIT OKPOMBOR ...
    Series series Writing Bestsellers Series
    Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and ... Read more

    Free

  • Billion Dollar Dimebag

    An Insider’s Account of America’s Legalish Cannabis Industry

    by Jackson D. Tilley ...
    “Smart, funny, and fast-paced, this debut from Jackson Tilley is both a deeply felt memoir and a crash-course in the Green Rush.” —Jonathan Small, Editor-in-Chief, Green Entrepreneur"A deeply personal and thoughtful journey through the madness and joy of legal cannabis. Mixing his years of business experience at the cutting edge of cannabis with a battle to overcome addiction, Tilley allows the ... Read more

    R184,31

  • Gaining Influence in Public Relations

    The Role of Resistance in Practice

    by Bruce K. Berger, Bryan H. Reber ...
    Series series Routledge Communication Series
    Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of ... Read more

    R1 369,63

  • The Engaged Customer

    The New Rules of Internet Direct Marketing

    by Hans Peter Brondmo ...
    In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged" customers?The answers to these questions can be found in The Eng@ged Customer, written by Hans Peter Brondmo, one of the Internet's best known and most successful direct marketing experts. ... Read more

    R223,66 or Free with Kobo Plus

  • Canadian Public Finance

    Explaining Budgetary Institutions and the Budget Process in Canada

    by Genevieve Tellier ...
    Broken down into five sections explaining how public budgets are developed, Canadian Public Finance presents a comprehensive account of the budget process of the federal, provincial, and territorial governments. With a specific focus on the public policy process, Geneviève Tellier walks readers through the five steps involved in the budget process including agenda-setting, formulation, adoption, ... Read more

    R344,07

  • How to Create a Trade Mark, Protect it and Build your Brand

    Liam Birkett

    by Liam M Birkett ...
    You will benefit from knowing the direct route to creating a strong branding. Everything in this book is fully supported with a wide range of examples from real life experiences. I will save you time, money and heartache by telling you what to do and what to avoid. Read how dangers can be avoided, businesses improved, new angles for old business, create new lines and obtain free publicity.Learn ... Read more

    R142,70

  • Das Körpersprache Buch Für Anfänger: Wie man Menschen lesen, Absichten schnell erkennt und Emotionen entschlüsselt, um mühelos eine Verbindung durch erfolgreiche Kommunikation herzustellen

    Gesetze der Menschlichen Natur die

    by KARL HANS MEYER ...
    Series series Gesetze der Menschlichen Natur die
    Werde ein erfolgreicher Gesprächspartner, indem du auf einfache Weise lernst, wie man die verborgene Sprache des Körpers deutet und interpretiert!Möchtest du:Die Führung in einem Gespräch übernehmen?Ein effektiver Sprecher werden?Lernen, wie man Körpersprache liest?Um ein effektiver Kommunikator zu werden, muss man erkennen, wie sich sein Gegenüber in einem Gespräch engagiert. Dazu gehört a... ... Read more

    R146,06

  • Social Media Strategy

    A Practical Guide to Social Media Marketing and Customer Engagement

    by Julie Atherton ...
    Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, using structured and practical guidance plus global case studies from National Geographic, Lush, South West Airlines, Dreams and more.Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them ... Read more

    R560,38

  • Any Business Can Benefit from Marketing

    by Killia Cross ...
    Direct marketing is a method of engaging with customers directly, such as by text messages, phone calls, emails, or even in person. A specific call-to-action is almost always included in a direct marketing communication, and it's aimed to elicit a direct response from your audience. These replies can include things like subscribing to a newsletter, phoning a phone number, or visiting a website. A ... Read more

    R138,95

  • Exploring Public Relations and Management Communication

    by Ralph Tench, Stephen Waddington ...
    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Read more

    R658,94

  • How to Market a Business or Book

    Volume One: The Plan

    by Kathy Register ...
    This book is a general guide to marketing a business. It is NOT a marketing plan, but rather a simple do-it-yourself guide to marketing and social media. It is not a get rich quick scam.  This book contains tips and tricks to:  *Press Releases  *Free Advertising  *Social Media  *Researching the Market    ... Read more

    R133,15

  • Юридический маркетинг. Как продавать юридические услуги?

    by Дмитрий Засухин ...
    Юридический бизнес в России растет быстрыми темпами, что неизбежно приводит к усилению конкуренции. В книге рассматривается фундаментальный инструмент конкуренции — эффективные продажи. Автор рассказывает о стратегии и тактике продаж юридических услуг, предлагает конкретные техники и инструменты, которые позволяют продавать юридические услуги наиболее эффективно. Книга будет интересна владельцам ... Read more

    R103,95

  • WINNER: How to Win Business Awards

    by Denise O’Leary ...
    Win More Business Awards!Denise O’Leary shares her proven award-winning process, showing you how to find awards to enter, what evidence to gather and techniques for maximum entry standout.The book explains what judges are looking for, how to maximise PR and award-winning tips, so you can celebrate at the winner’s table.Having won many awards, including Best Business Woman in Marketing, Best ... Read more

    R128,44

  • Unaware of e-Commerce Advantages?

    by Tracy Rogers ...
    Any successful salesperson knows that establishing a relationship first is a big advantage, both in closing the deal and in developing future business. In the same way, an online marketer must let his true personality come through. You simply cannot hide behind the pages of your website. Companies that are succeeding in selling online demonstrate a personal touch in a variety of ways. Building a ... Read more

    R81,50

  • Publicity to the Rescue

    How to Get More Attention for Your Animal Shelter, Humane Society or Rescue Group to Raise Awareness, Increase Donations, Recruit Volunteers, and Boost Adoptions

    by Susan C. Daffron ...
    Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactics to recruit volunteers, find foster families, and increase adoptions. Get practical advice, along with creative ideas, inspirational case studies, and examples of real press releases that will help you ... Read more

    R83,16

  • #SOCIAL MEDIA PR tweet Book01

    by Janet Fouts, Edited by Rajesh Setty ...
    PR has always been demanding. With expectations of lightning-fast responses, today's consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver bullet or band-aid for all PR issues? Therein lies the danger...and the opportunity. It's very easy to make PR blunders with social media ... Read more

    R199,40

  • Crisis Communication Strategies

    How to Prepare in Advance, Respond Effectively and Recover in Full

    by Amanda Coleman ...
    Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life.Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides ... Read more

    R373,51

  • Powerful PR Strategies for Success (Collection)

    by Brian Solis, Deirdre K. Breakenridge ...
    A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge.Master Supercharged PR Techniques Based on the Latest Social and Online Platforms!Three great books help you leverage the latest social media and online platforms to transform the way you do PR--and the results you achieve! In Social Media and Public Relations: Eight New Practices for ... Read more

    R946,44

  • How to Capture Ideas and Create Compelling Content

    An A-to-Z Approach

    by Rich Finlinson ...
    Three critical questions to get started. Five ways to capture ideas. Seven keys to create compelling content. Infinitely better results. Journalist and PR expert Rich Finlinson has written the ultimate guide to successful communication. Learn to creatively capture and generate ideas that address the real world needs. Then explore how to refine and present those ideas in compelling ways that ... Read more

    R100,71 or Free with Kobo Plus