In the fast-paced digital era, attention has become the most valuable resource. In Attention is The New Currency, Sharad Kumar dives deep into the rapidly evolving attention economy, where capturing and maintaining focus is the key to success. This thought-provoking book explores how our modern world—dominated by social media, smartphones, and endless distractions—has transformed attention into a powerful commodity.Kumar breaks down the psychology and neuroscience of atten...

Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and stre...

This book explores Asia’s unique role as a global wellness destination, blending ancient healing practices like Ayurveda, traditional Chinese medicine, and yoga with cutting-edge wellness trends. With in-depth analysis of key destinations including India, Thailand, South Korea, and China, the book offers insights into the motivations driving wellness travellers, sustainable destination strategies, and the evolving demand for holistic well-being. From spiritual retreats to modern wellness h...

This book contains selected peer-reviewed papers presented in the International Conference Down To Earth 2019, and is focused on Water Security and Sustainability. The topics covered in this book include sustainability of water resources, geospatial modelling and hydro-informatics, extreme hydrology (drought and flood), adaptation to climate-change impacts, vulnerability-risk-reliability-resilience, and hydrological risks in north-east India. The book also discusses innov...

Through nine chapters covering software, hardware, solid-based, liquid-based, and powder-based 3D printing processes, this textbook provides a comprehensive but easy-to-understand and application-oriented guide to the fundamentals and applications of 3D printing.Readers are guided through various topics in a structured and logical manner that takes them from an initial comprehensive discussion of the topic to specialized chapters on advanced areas. The authors compare additive manu...

Apoptosis is currently one of the fastest moving fields in biology with spectacular progress made over the past few years in delineating the molecular It is now indisputable that apoptosis mechanisms which underlie this process. plays an essential role in normal cell physiology and that aberrant apoptosis can manifest itself in a variety of human disorders. Published in two parts (Volumes 23 and 24 of the series entitled Results and Problems in Cell Differen tiation), this is an attempt to...

The rapid growth and development of global transportation and communication technology systems are some key 21st century drivers, which provide faster, more accessible inter-continental connectivity, continuity, convergence and collaboration to create billions of opportunities for global citizens. Through this tourism has become one of the world’s most vital, vibrant, volatile and value-oriented service industries. However, sometimes this mobility may be a great cause of unprecedented pand...

The outbreak of global health issues due to rapid urbanization, industrialization, and changing climatic conditions are severely impacting health and lifestyle. Yet, healthcare and medical services continue to increase in cost in developed nations. This can result in medical tourism, wherein patients travel across countries in order to benefit from medical treatment that might not be accessible in the traveler’s nation of origin. Developing countries are prepared to capitalize on this grow...

This new volume takes an in-depth look at the post-COVID tourism and hospitality scenario and how the industry has adapted to the new normal. With chapters from authors from over a dozen countries, the book shares information and experiences on how diverse hospitality and tourism sectors are navigating the post-COVID era. The book offers analyses of post-COVID trends in the travel, tourism, and hospitality sector along with case studies and COVID tourism recovery strategies. It discusses p...

This book explores the profound impact of medicinal and aromatic plants, tracing their journey from ancient traditions to modern applications. With India boasting the richest diversity of these plants, the text delves into their historical significance and contemporary relevance in drug discovery, culinary arts, and income generation. As the world grapples with severe diseases, these plants have gained renewed attention for their therapeutic potential.The chapters cover a wide rang...

Poetry can be for individual pleasure, just like any art form can be following the individual heart and the artist’s whims and fancies and then the world is free to accept or reject it. Even in that, there is something of society that the artist creates. No work of art exists in a vacuum. The common lament is that there are not enough poets and too many politicians. But it is equally true that there are poets lurking in every hidden corner of a home- waiting to be discovered. We aren’t a D...

This book covers advances and applications of smart technologies including the Internet of Things (IoT), artificial intelligence, and deep learning in areas such as manufacturing, production, renewable energy, and healthcare. It also covers wearable and implantable biomedical devices for healthcare monitoring, smart surveillance, and monitoring applications such as the use of an autonomous drone for disaster management and rescue operations. It will serve as an ideal reference text for sen...