How Do People Really Make Decisions?We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that’s rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that are laid out before us. Sometimes these shortcuts are based on prior information, and sometimes they’re based on faulty assumptions we make about the data we’re working with.These mental sh...

Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of examples and screenshots from some of the world’s most successful onl...

Science has discovered many things about people in the workplace; how output can be increased, happiness improved, patterns of communication optimized. But these research insights rarely make it outside the lab. This book bridges that gap.Organizational Psychologist Samual Page artfully weaves psychological research together with practical application. He marries the science of leadership with its implementation. This book is written for the entrepreneur, the CEO, the executive, an...

Why are some organizations more successful than others? Is it better products? Is it a superior service model? Is it some mixture of the two? Is it merely a matter of lining up the products and services to meet the needs of the marketplace at a particular time? Or did they just get lucky? Many business leaders believe that the answer to these questions is a matter of strategy. Find the right strategy and the company is bound to be successful. Unfortunately, too many organizations fail to f...

As we gain access to more and more knowledge and information online, the future will belong to those who are powerful, literate, curious learners. That means emphasis in classrooms must move toward helping students develop the skills, literacies, and dispositions to be powerful, self-organized learners. Teachers who are themselves master learners in new, modern contexts are crucial to making that happen.

This celebrated book, newly revised and updated, is a comprehensive treatment of organizational training and development: its basic ideas, organizational goals, and practical techniques. Dugan Laird, noted trainer, consultant, and author, shares his considerable experience in the whole field of human resource development and job-related training. The key to this book's ongoing popularity is its practicality: Laird's concern with the real-life problems and needs of T&D professionals. When a...

Careers in the 21st century are changing, but traditional education methods are not preparing students for these new jobs and demands. In this thought-provoking book, esteemed educator A.J. Juliani describes how we need to modify our classrooms to instill in students the drive for inquiry and innovation that they will need to succeed beyond school doors. Juliani reveals the ways that teachers can use Google’s 20% Time, Genius Hour, and Project-Based Learning to make students more creative,...

In a very understandable, practical, and accessible manner, this book applies recent groundbreaking findings from behavioral neuroscience to the most complex and vexing challenges in organizations today. In particular, it addresses managing large-scale organizational changes, such as mergers and acquisitions, providing lessons and tactics that can be usefully applied to in many different settings. In addition to discussing successful practices, it also identifies the reasons that most past...

Offering students choices about their learning, says author Mike Anderson, is one of the most powerful ways teachers can boost student learning, motivation, and achievement. In his latest book, Anderson offers numerous examples of choice in action, ideas to try with different students, and a step-by-step process to help you plan and incorporate choice into your classroom. You’ll explore* What effective student choice looks like in the classroom.* Why it’s important to offer ...

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business SuccessBlending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and un...

How can the latest brain research help increase your sales?Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver ...

Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for quest...