This biography of ice cream entrepreneur Ed. F. Kruse (1928–2015) looks back on a life devoted to family, community, and building one of the most successful businesses in Texas.Starting at Blue Bell Creameries at the age of thirteen, Kruse held every position imaginable at the company, eventually becoming president and chief executive officer. Under his guidance, Blue Bell grew from a creamery serving the small communities around Brenham, Texas, to a nationally recognized brand.

The birth of prince Qualthalas Aeth’Akir was supposed to have been an auspicious occasion for the moon dwelling Sillistrael’li elves of Antiqua, an ancient world orbiting the giant blue sun of a binary star system. But, since his heralded arrival, the sole heir to the Moon Elven Dynasty has lived a far from princely life, developing, instead, a keen knack for trouble as he struggles to find purpose.In his sojourn through the kingdoms of the Mithrainian continent, Qual stumbles into...

Help Your Magic Burn Brighter with the History, Lore, and Uses of FireBring the passionate element of fire into your practice with this captivating entry in Llewellyn's Elements of Witchcraft series. Featuring spells, rituals, recipes, and folklore, Fire Magic shows you how to fully harness the flame and add new meaning and energy to your life.Join author Josephine Winter on an illuminating exploration of fire and its many uses in witchcraft. Disco...

The Animation Handbook is the guide to best practices for animation in digital product design. This audiobook uncovers the seven principles of bringing motion into user interface design and explains how animation is the bridge to telling better stories and engaging users in more human and intuitive ways.By bringing elements from our real world experiences into the virtual space, we can build greater trust in our products and better relationships with the people who use the...

"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It OutFew entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have fo...

Henry Ford was perfectly tuned to his time. While other automakers were turning out expensive toys for rich men, he made sturdy, practical cars that everyone could afford and everyone could drive. His moving assembly line slashed the cost of production. His network of franchised dealers nurtured car ownership and promoted gas stations and better roads. But when his time passed him by, he couldn't adapt to the new world he himself had made. Here, in this short-form book, is his story.

Secretly, if not overtly, almost everyone in America desires to become rich: to make it big, to enjoy the fruits of the most successful life imaginable. But unfortunately, most of us don't have a clue how to reach these all too elusive goals. Quite simply, there's no definitive road map for getting there, no proven plan, and certainly very little access to those who have become "the richest man in town."But now W. Randall Jones, the founder of Worth magazine, is about to c...

Oprah Winfrey rose out of hardship and incredible poverty to become one of the most recognized and well-respected people in the world. In The World According to Oprah, Ken Lawrence captures this amazing woman in her own words, as she expresses the ideas and beliefs that made her who she is today.Since her start at a tiny Nashville radio station, Oprah Winfrey has become a media mogul, founding a film and television production company, an inspirational magazine, and a $20...

The movie The Founder, starring Michael Keaton, focused the spotlight on Ray Kroc, the man who amassed a fortune as the chairman of McDonald’s. But what about his wife Joan, the woman who became famous for giving away his fortune? Lisa Napoli tells the fascinating story behind the historic couple.Ray & Joan is a quintessentially American tale of corporate intrigue and private passion: a struggling Mad Men–era salesman with a vision for a ...

“These are remarkable and poignant stories that need to be told.” —Ken BurnsMore than six million people watch Bob Dotson’s Emmy award-winning segment, American Story, on NBC’s Today Show. For the last four decades, Dotson has traveled the country searching out inspiring individuals who quietly perform everyday miracles. In the process, he has become the treasured cartographer of America’s heart and soul.Today’s news is overwhelmingly grim; it’s al...

Most Unlikely to SucceedNo one who charted Bruce Halles early years would predict that the poor kid from New Hampshire might achieve greatness as an adult. Challenged in school and growing up in a struggling family, Halle looked like every other kid who would leave high school in the 1940s and disappear into a factory.Instead, Halle created one of Americas most respected companies, rose to join the Forbes magazine list of the four hundred richest Americans ...

Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Maytag, Kellogg. Nowhere to be found. How many names are more famous than Howard Johnson or Oscar Mayer? But who were these folks? Let's look at the men behind the names where we pull off the road to eat.