If you were given the chance to have it all but asked to pay the ultimate price, would you take it?Pewtory the Lesser Bard wants one thing and that is to be as famous as his legendary namesake. He has a good act; he just needs to build his reputation.With a mandolin called, “Beth” and accompanied by his two faithful companions Willow and Wisp (they have to accompany him as he carries them around in a bowl), Pewtory the Lesser Bard journeys towards the capital city of Lilyon...

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter ...

This unique text is the first to explore leadership in the context of healthcare systems across Europe. It investigates leadership and management learning against the backdrop of increasing European parliamentary influence, the expansion of EU membership, and the increasing number of patients, staff, governments and healthcare employers viewing Europe as a single market for healthcare provision and employment.Written by leading authority Neil Goodwin, this timely book provides an a...

Health Promotion Settings combines the theoretical discourse of the settings approach, covering a wide range of fundamental principles, concepts and policy issues, with real life examples of settings, including workplaces, schools, neighbourhood, cities and prisons. Frameworks and processes that are actively shaping health promotion in settings in the 21st Century are documented and the ideas and research covered will provide a vital set of indicators for those who promote health in settin...

The growing older people population and their increasing needs for care is now presenting significant difficulties to both national government and local authorities because of constriction of formal caregivers and family units. Inevitably a change of this magnitude within the complex system in which older people services operate everywhere attracts a range of responses from the very enthusiastic to the very dismissive and hostile response. Thus, family directed support care system would pr...

The number of children entering the child protection system has risen dramatically in the last three years with implications for children's services and partner agencies. This timely volume takes a critical look at the impact of the Munro Review (2011) on child protection and the Government's response. It looks at questions including how effective Local Safeguarding Children Boards are in providing the necessary scrutiny to ensure children are safe, how the early offer of help at local lev...

This book examines the nature of successful school leadership: what it is, what it looks like in practice & what are the consequences for schools & pupils.

School leadership and management are fundamental components of school improvement. This is the first study of its kind to relate the principles of effective leadership to the broad spectrum of school life in Ireland.A key resource for school leaders in their personal and professional study, this book critically appraises issues in leading and managing schools. The editors bring together an array of renowned scholars to inform and stimulate the debate on the future of leadership dev...

With the increase in legislation and the drive for ever-greater efficiency and accountability, health and safety in construction is becoming an increasingly important subject. This book covers the essential issues that apply specifically to construction projects, including the nature and causes of occupational injury or illness, project organisation and OHS, OHS risk management, OHS legislation, the psychology of OHS, behavioural safety management, using IT to manage OHS, and OHS training....

Offers key knowledge on theories of early learning and child development to support trainees in developing their role and skills as Early Years Teachers.

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies ma...

The importance of interagency cooperation within children’s services has been highlighted within recent government strategy, including the Every Child Matters agenda, the development of Children’s Centres and the expansion of Extended Schools. Following tragic cases such as Victoria Climbie, the need for effective multi-disciplinary teamwork and interagency co-operation across all education and care settings remains as pressing as ever.Working Together in Children’s Services