Inside tips on how to craft pitches that seal the deal—no matter what industry you work in—and banish presentation anxiety foreverFrom impromptu elevator pitches to full-board presentations, sales and marketing professionals face an “audience” daily―often with make-or-break consequences. As the person delivering the performance, you need to know you have a great script and are able to maintain composure throughout.To help you perfect both pitch and performa...

Enjoy a unique glimpse into the intelligent and quirky inner workings of the comedic mind! This special e-version of Show Me the Funny! presents 28 top comedy screenwriters--including three bonus interviews not in the original print book--from the revered figures of televisions “Golden Age” to todays favorite movie jokesters. Authors Desberg and Davis put an innovative spin on the traditional interview: each writer was given the same loosely structured comedic premise and asked to...

Don't Just Present. Persuade, Inspire, and Perform!Powerhouse presentations that engage and move your audienceImagine if every presentation received rapt attention and buy-in from the audience.Start getting these results with Own the Room, featuring the renowned Eloqui Method-innovative techniques that leave boring behind.Research shows a memorable presentation is a combination of stirring your audience's emotions while appealing to its intel...

"This book should be on every middle and high school educator′s desk and be required reading each summer. The authors discuss challenges that face our students and give teachers, counselors, administrators, and parents real tools and knowledge that should be implemented in every classroom."—Reginald Sirls, Director of Secondary EducationInglewood Unified School District, CA"This book is funny, entertaining, well written and well documented, and informativ...

A clinical psychologist and writer/producer share secrets to overcoming presentation anxiety and crafting the perfect "award-winning" pitch—no matter what industry you work in!From impromptu elevator pitches to full-board presentations, sales and marketing professionals face an "audience" daily—often with make-or-break consequences. No matter what business you're in, you can up your game substantially by incorporating elements of a classic Hollywood pitch: driving ...

Just as successful athletes must identify personal strengths and weaknesses, set goals, and engage in focused practice to meet their goals, so must teachers. Crafted around a detailed compendium of over 270 ready-to-use reflection strategies and organized under 41 elements of effective teaching, this book combines a model of instruction with goal setting, focused practice, focused feedback, and observations and discussions to improve your instructional practices.

Products, technologies, and workplaces change so quickly today that everyone is continually learning. Many of us are also teaching, even when it's not in our job descriptions. Whether it's giving a presentation, writing documentation, or creating a website or blog, we need and want to share our knowledge with other people. But if you've ever fallen asleep over a boring textbook, or fast-forwarded through a tedious e-learning exercise, you know that creating a great learning experience is hard...

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavior change occurs. Here,...

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five essential disciplines of brand-building• how branding is changing the dyn...

How can the latest brain research help increase your sales?Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver ...

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”– Steve Krug, author of Don’t Make Me Think!A Common Sense Approach to Web UsabilityWhy do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neu...

25 Essential Skills & Strategies for the Professional Behavior Analyst is a much needed guidebook for behavior analysts who want to become successful at consulting. Jon Bailey and Mary Burch present five basic skills and strategy areas that professional behavior analysts need to acquire. This book is organized around those five areas, with a total of 25 specific skills presented within those topics. Every behavior analyst, whether seasoned or beginning, should have this book.