Fifteen climate experts combine forces to present a plan for slowing and ultimately preventing further destruction to our planet.As governments and businesses continue to set climate goals for reducing carbon emissions and slowing global warming, scientists, engineers, and policymakers are using cutting-edge research to introduce new climate technologies and strategies for achieving and potentially surpassing these goals.Presented by world-leading climate s...

First published in 1989. This book is the first full-length career guide to the industry which explains how magazines are published and what sorts of jobs are available within magazine companies. Written by a director of a magazine publishing company, it details the personal and professional qualifications necessary to achieve success in magazine publishing, sets out the routes into the business and gives advice on necessary training. It has appendixes which will be invaluable to the job s...

You've self-published a book and you'd like to see it in your local library or bookstore or the review pages of your favourite newspaper. You'd like to speak or read at a literary festival or event. You'd like to enter it for a book award or prize. This Alliance of Independent Authors (ALLi) guide will tell you how to recognise opportunities, work with publishing partners and open doors, and keep them open, for your own benefit -- and that of all indie authors.This guide is also ai...

Foreword by Frances HardingeThe annual, bestselling guide to all aspects of the media and how to write and illustrate for children and young adults. Acknowledged by the media industries and authors as the essential guide to how to get published.The 70+ articles are updated and added to each year. Together they provide invaluable guidance on subjects such as series fiction, writing historical or funny books, preparing an illustration portfolio, managing your...

Great copywriting just got easierIt's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making.Increasingly we do this online, with social media and messaging enabling rapid, spontaneous globalcommu...

The Business Coaching Handbook reveals what business coaching IS, how to assess the shape of your business and what steps you need to put in place to grow a successful business. This book has been compiled for business entrepreneurs who have recently achieved the first goal of getting the enterprise up and running or, have been operating their own professional practice or business for a few years and now want to take it to the next level.

With over 500 tips, tactics, techniques and thought provoking business questions, this is the authoritative guide to attracting more customers, profit, revenue and business success.Whether you are a budding entrepreneur, existing business owner, manager or director, this is the most comprehensive, pragmatic, common sense collection of business development techniques ever brought together into one book. It is structured so that you can easily find and dip into specific topics or vie...

A successful career move involves people matching their ideas, passions and goals to the needs of employers and vice versa. Full of practical examples of what works and what doesn't in the world of work, this book explains what employers need and how you can place yourself to deliver it. Whether you are looking for a new career or want to move to a different job, here you will find out how to know yourself, identify what you have to sell, structure your job search, target your CV, network ...

Many dreams of writing a novel, but the competition is fierce. The proportion of non-fiction to fiction books is at least five or six to one. So, which one would you choose to write?This no-nonsense guide will show you how to convert your knowledge into a non-fiction book proposal – from working up the basic idea to finding an interested publisher and presenting it well, all the way to agreeing royalty rates and signing contracts.Separate chapters cover key topics like how ...

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spe...

Online business, or e-commerce, has become the buzzword of the past year. The media and key influencers alike are talking about the potential of e-commerce but many Australian businesses have not reached their potential and those managing them don’t know how to go about it.One of the obstacles is the lack of affordable, local knowledge in the area. The assumption is that anyone with a website can appear on Google and be successful - but the reality is vastly different. Consultants ...

Infinite Ripple is an essential read for anyone wishing to utilise the power of social media in their personal, academic and professional lives. With a strong focus on Irish examples, the book contextualises the key concepts of the growing global phenomenon with a focus on advice to harness this opportunity offered by social networking. The discussion and examples are relevant to modern marketers and businesses intent on keeping on top of developments in customer engagement and interaction...