Effective Prototyping for Software Makers is a practical, informative resource that will help anyone—whether or not one has artistic talent, access to special tools, or programming ability—to use good prototyping style, methods, and tools to build prototypes and manage for effective prototyping. This book features a prototyping process with guidelines, templates, and worksheets; overviews and step-by-step guides for nine common prototyping techniques; an introduction with step-by-step guid...

UX design isn’t a new field. But sometimes new approaches lead to new perspectives. In this book, you’ll learn how lean UX has made the whole discipline more approachable and attractive to startups, and you’ll see that UX issues aren’t just a quick fix, but should also address big-pic- ture issues. Sometimes, the solution to a problem is just to fix a broken UX. At other times, you need to constantly fine-tune in order to keep up with changing demands. You’ll also explore wireframing tech...

Information architecture (IA) is far more challenging—and necessary—than ever. With the glut of information available today, anything your organization wants to share should be easy to find, navigate, and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels, from the Web to smartphones, smartwatches, and beyond.To guide you through this broad ecosystem, this popular guide—now in its fourth edition—provides essential concept...

This is not a 1000-page encyclopedia filled with obscure configuration items that you will never use -- this book shows you what people actually do in the SAP system, and how to do it better. Michael Martinez will help you understand the documentflow and the business process steps you need to work in the exciting area of SAP.SAPCOOKBOOK Training Tutorials are the fastest way to learn SAP, period.

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way....

“If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. "  -- Chris Bernard, User Experience Evangelist, MicrosoftUser experience design is the discipline of creating a useful and usable Web site or application—one that’s easily navigated and meets the needs of both the site owner and its users. But there’s a lot more to successful UX desi...

A completely revised and updated edition of the Amazon SEO best-seller on practical SEO practices and techniques that help you rank your website on Google's first search engine results page (SERPs).Completely new chapters that now include how to deal with Google's search query intent approach to delivering search results. It covers semantic search SEO practices and how to best make use of Google's Knowledge Graph to promote your website. It addresses the latest Google search algori...

How do you design engaging applications that people love to use? This book demonstrates several ways to include valuable input from potential clients and customers throughout the process. With practical guidelines and insights from his own experience, author Travis Lowdermilk shows you how usability and user-centered design will dramatically change the way people interact with your application.Learn valuable strategies for conducting each stage of the design process—from interviewi...

You’re on Twitter but can’t keep up with the onslaught of incoming messages. You’re also not sure how to extract value from this social media phenomenon-especially as a professional tool.In Work Smarter with Twitter and HootSuite, social media expert Alexandra Samuel helps you take Twitter to the next level by using the free tool HootSuite, which allows you to focus on the people whose tweets matter to you and easily establish the relationships and presenc...

In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailo...

This is a step-by-step tutorial that covers the basics of working with the MicroStrategy platform.If you are a BI developer who would like to use MicroStrategy to build BI apps, this book is ideal for you. This book is also for mid-management executives who need to analyze data and Excel files that are too complicated to manage. A basic concept of BI is assumed.

GUI Bloopers 2.0, Second Edition, is the completely updated and revised version of GUI Bloopers. It looks at user interface design bloopers from commercial software, Web sites, Web applications, and information appliances, explaining how intelligent, well-intentioned professionals make these mistakes – and how you can avoid them. GUI expert Jeff Johnson presents the reality of interface design in an entertaining, anecdotal, and instructive way while equipping readers with the minimum of th...