In politics there are no prizes For second place.Luckily, seasoned campaign professionals Mark Pack and Edward Maxfield have distilled successful electoral tactics from around the globe into 101 bite-sized lessons to help steer you on the course to power. Learn how to pass the three-seconds test, why you should actually embrace online trolls, and why you must never, ever, forget the law of the left nostril.Packed with advice and practical tips, this new, fully updated third...

Bad News is a popular guide that helps you make sense of the news wherever it appears – print, broadcast or online. Peppered with examples from around the world, the book turns a serious subject into an enjoyable read. You will learn as you are entertained.Readers will discover all the tricks and techniques required to work out whether to trust a story based on an anonymous source, when big numbers are really small and when small numbers are really big, why you should ignore what a...

Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do you tell the good from the bad? And in light of recent polling disasters, can we trust them at all?Polling UnPacked gives you the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years. In equal parts enlighte...

This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been ...

One of the most pivotal events in the electoral cycle is the transition of a newly elected political party from opposition to government. The incoming prime minister or premier must assemble a team of ministers, advisors, and staff that is competent and ready to govern, without disrupting the day-to-day functioning of their country or province.Off and Running sets the stage for successful transitions by describing the best practices from Canadian federal government transit...

There is a consensus throughout much of the western world that the public sector is in urgent need of repair. This study seeks to understand why this is so by comparing developments in Canada and the United Kingdom. It looks to changes in values both in society and inside government, and to the relationships between politicians and civil servants at the top and between civil servants and citizens at the bottom.Donald J. Savoie argues that both Canada and the UK now operate under co...

A collection of stimulating essays exploring the wide-ranging debates surrounding the relationship between business and society in 21st century Ireland.Wide-ranging, diverse and thought-provoking contributions from leading business researchers, economists, sociologists and political scientists from Ireland and abroad probe five central themes: the making and unmaking of the Celtic Tiger; governance, regulation and justice; partnership and participation; the nature of Irish borders ...

For about 40 years, RTE's radio and television channels have played an enormous role in shaping Irish social and cultural life. As the national publicly owned and funded broadcaster, RTE is the biggest cinema, school, sports stadium, market square, performance stage, town crier and concert hall in Ireland. It sets the agenda for the national conversation that drives modern Ireland. This work is a study of the structural transformations now taking place in Irish broadcasting. The book will ...

Adult social care in Britain has been at the centre of much media and public attention in recent years. Revelations of horrific abuse in learning disability settings, the collapse of major private care home providers, abject failures of inspection and regulation, and uncertainty over how long-term care of older people should be funded have all given rise to serious public concern. In this short form book, part of the Critical and Radical Debates in Social Work series, Iain Ferguson and Mic...

News and Views do they matter? Public affairs is fundamentally about communications. Communications move and change. They are reshaped, redirected, and repositioned as politics and events change. Each communication is vital observation that captures the essence of the politics and events of that time and provides a route to understanding them. Public Affairs : News, Views and Hullabaloos is a unique and compelling collection of author Stuart Thomson’s personal picks from his popular series...

Since first publication in 1982, Howard Elcock's Local Government has established a reputation as a comprehensive and unbiased account of how British local government really works. This respected textbook has been completely revised and rewritten for its third edition, to take account of changes in local government and in the circumstances in which it operates. The third edition examines new management structures and accountabilities that follow the policy initiatives of the centr...

Generals, Troops and Diplomats is a practical guide on the role of Ministerial offices and advisers in Australian politics. The author has many years of experience working in senior advisers roles at State and Federal level on the progressive side of politics.