Direct marketing is a method of engaging with customers directly, such as by text messages, phone calls, emails, or even in person. A specific call-to-action is almost always included in a direct marketing communication, and it's aimed to elicit a direct response from your audience. These replies can include things like subscribing to a newsletter, phoning a phone number, or visiting a website. A strong call-to-action can even persuade them to buy something immediately.The principles acqui...