Howard Lev is not only the creator of Mama Lil's Peppers, an epic condiment line, he is the bard and comic hero of an epic condiment tome. This rib-tickling if heartfelt entrepreneurial memoir is filled with colorful photos and reads like a gourmand version of Kerouac as Lev charts his decades long attempt to establish his mother's pepper recipe as a national brand. As he caroms among canneries, pepper fields, grocerystores, restaurants and food shows, Lev shares valuable lessons on cannin...