Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks.N...

Generative AI has brought artificial intelligence into the mainstream. The natural language capabilities of this technology provide digital marketers with exciting new ways to use AI in their day-to-day operations. Yet few SEO practitioners understand how to integrate this capability into their business.Using Generative AI for SEO is the first authoritative book dedicated to helping SEO practitioners effectively incorporate generative AI into their work. No matter where yo...

LONGLISTED FOR THE MAN BOOKER PRIZEPenang, 1939. Sixteen-year-old Philip Hutton is a loner. Half English, half Chinese and feeling neither, he discovers a sense of belonging in an unexpected friendship with Hayato Endo, a Japanese diplomat. Philip shows his new friend around his adored island of Penang, and in return Endo trains him in the art and discipline of aikido. But such friendship comes at a terrible price.Tan Twan Eng’s masterful debut novel is a h...