Marketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone-their age, gender, purchase history, favorite brands-we could impact what they do. But that isn't true at all.Today we know these systems are a terrible way to understand who people are. Nobody acts their age anymore, and tracking past behavior doesn't tell us what will work now.Valuegraphics change everything.

When North Korea mounted its audacious surprise invasion of South Korea in June 1950, the world was stunned. Within 3 days, the Soviet backed North Koreans had captured the South Korean capital of Seoul and threatened to soon take over the entire country. Facing imminent defeat, the South Koreans and their American allies put out the call for urgent reinforcements. Among the first to answer were the men of the 27th British Commonwealth Brigade.Comprising units from five countries -...

The impetus for the first edition was violent actions---the white supremacist rally in Charlottesville, Virginia in 2017, which was touched off by discussions about removing a statue to Robert E. Lee, and resulted in the death of Heather Heyer. Since the publication of the first edition, both history and democracy are being threatened in ways that we were only seeing small glimpses of in 2018. Today, attempts to elevate new or more complex history has been met with vilification. States acr...

The thrilling conclusion to Seasons of the Sword!Can one girl survive?An easy mission promises to be Risuko’s lastKano Murasaki (called Risuko), Emi, and Toumi are accompanying a spoiled young noblewoman to her wedding. What should be a simple assignment—get the bride to the wedding, make sure she’s properly dressed—is anything but.Because someone wants the lady dead.And because Risuko and her frien...

What if going bonkers is exactly what saves you?When Allison Pazuk was diagnosed with cancer, her world didn't just shift-it exploded into a thousand questions, contradictions, and confusing medical jargon. Going Bonkers with Cancer is her no-holds-barred, laugh-through-the-tears survival guide for anyone facing the madness of a cancer diagnosis.With disarming honesty, a rebel spirit, and a deeply compassionate heart, Allison invites readers into t...

Computational Approaches to Natural Products Discovery, Volume 720 provides descriptions of the latest techniques in computational methods for the study of natural products. Techniques covered are related to genome mining, natural product biosynthesis, natural product evolution, and natural product structure. Chapters in this new release cover Prediction of natural product bioactivity from BGC sequence to guide genome mining efforts, Genome mining for resistance genes to identify bioactive...

Can One Girl Save A School?Contains Risuko And Bright Eyes, As Well As Six Prequel Stories!Kano Murasaki, called Risuko (Squirrel) is a young, fatherless girl, more comfortable climbing trees than down on the ground. Yet she finds herself enmeshed in a game where the board is the whole nation of Japan, where the pieces are armies moved by scheming lords, and a single girl couldn’t possibly have the power to change the outcome.Or could she?At the Full Moon, an is...

"McGill has the power to make ideas, concepts, differing perspectives vivid--to 'in-flesh' them. . . .Then comes the "switch" or reversal or inversion empowered by the very confrontation McGill has arranged. . . . McGill leaves only the demonic as the object of our worship. Just when we supposed that he was about to come to the defense of this "world-governing, background God," he dismisses such a God, leaving us with the demonic, leaving us room to affirm our own doubts and perplexities, ...

Spheres of Awareness: Wilberian Integral Approaches to Literature, Philosophy, Psychology, and Art moves toward building a new and more comprehensive theory of literature, philosophy, psychology, and art. The extremely popular work of Ken Wilber unites the best of both western and eastern thought and affirms that the stages of consciousness, more refined than that of the reasoning mind, do exist. These stages culminate in awareness of Spirit, or what Buddhism has called Emptiness....

This book studies the Holy Spirit through the lens of both biblical and systematic theology. It provides a comprehensive look at the third person of the Trinity as revealed by Scripture, focusing on eight central themes and assumptions.

This book tells the story of how a team of colleagues at Boston College took an unusual approach (working with a design consultancy) to renewing their core and in the process energized administrators, faculty, and students to view liberal arts education as an ongoing process of innovation. It aims to provide insight into what they did and why they did it and to provide a candid account of what has worked and what has not worked. Although all institutions are different, they believe their e...

When does becoming part of the team go too far?For decades, young men and women endured degrading and dangerous rituals in order to join sororities and fraternities while college administrators blindly accepted their consequences. In recent years, these practices have spilled over into the mainstream, polluting military organizations, sports teams, and even secondary schools. In Destroying Young Lives: Hazing in Schools and the Military, Hank Nuwer assembles an extraordina...