Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful.The dif...

By drawing on his decades of experience working with small-business owners, Michael Gerber is adding to his mega-selling E-Myth series with The E-Myth Accountant. This installment provides a one-of-a-kind system for transforming an accountant’s practice into a business positioned for long-term growth.This is the next installment in the series of E-Myth handbooks developed specifically for key industries. As with previous titles, The E-Myth Accountant has distilled...

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful.The difference between h...

'42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wis...

If you are a professional salesperson, sales manager or director, VP of sales, CEO, any role in marketing, or anyone supporting selling efforts, this book is for you. It will teach you updated tools, language and tactics of selling in todays market. Michael Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, has reduced the keys to sales effectiveness to 42 rules. These rules have been road tested over 28 years of personal sale...

Covering every aspect of launching, building, and maintaining a successful speaking career, Paid to Speak is a must-read for professional speakerswhether keynote speaker, motivator, coach, trainer, facilitator, or consultantas well as those aspiring to a speaking career.Divided into four sections, the content corresponds with the four core competencies that the National Speakers Association (NSA) has identified for success as a professional speaker:- Eloquence: platform mechanics, presenti...

From USA Today & Wall Street Journal Bestselling Author!Want to achieve breakthroughs and get exceptional results? Discover the system that successful growth companies have used to achieve their results.All growing companies encounter ceilings of complexity, usually when they hit certain employee or revenue milestones. In order to burst through ceiling after ceiling and innovate with growth, a company must develop a reliable system that prompts leaders to be...

There are two things that most professional speakers want: more bookings at higher fees! Jane Atkinson unravels the mysteries of the speaking world to allow you to cut through all of the hoopla and get what you need... the straight goods on how to get more business. Why do some speakers earn 1 million per year, while others struggle? Jane shows you a formula that has worked consistently over 15 years to help speakers move into the top 3% of the industry in revenues. Learn how to: position ...

42 Rules for Your New Leadership Role (2nd Edition) describes practical and effective actions for you to make a strong start at your new VP, Director, or Manager job. Drawing from extensive interviews with corporate leaders and the authors 20 years as a strategy consultant and executive coach, these rules form the manual they forgot to hand you when you got that promotion or offer letter. Topics include how to gain cooperation from your team, read the business culture at your new le...

This is a short e-booklet of about 25 pages.You and your colleague have been at the same company for three years, in the same role, and you both have impressive college degrees and work really hard. You're both ready for the next step up. Yet your colleague gets contacted for really sexy jobs by executive recruiters a couple times a month, while you....well, almost never. What's going on?My guess is that your colleague has a Linkedin profile that looks inviting to recruiter...

Master the art of effective delegation.You know you need to delegate some of your work so that you have time to focus on the things that require your expertise. But it's not easy to do. Delegating Work quickly walks you through the fundamentals of:Establishing a productive environmentAssigning the right work to the right peopleConducting an effective hand-off meetingMonitoring without micromanagi...

The book every small-business owner should ownFirst published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it.In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is o...