This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis.Th...

Many rare diseases are genetic and lack effective cures. Herbal medicine, developed by ancient healers without the benefit of modern cell biology knowledge, focuses on alleviating symptoms associated with uncommon conditions. Herbal Medicine for Rare Diseases: Alleviating Symptoms by GMP Herbal Formulations adopts an herbal medicine approach to addressing signs and symptoms of rare diseases.Each herb possesses a multitude of compounds that allow it to treat various conditi...

Modern Western Medicine (MWM) and Ayurveda/Traditional Chinese Medicine (TCM) can be considered two extreme paradigms to complex systems. The microscopic and reductionist approach of the West prevails in acute and single-gene conditions such as infection and Mendelian disorders. The macroscopic and holistic approach of the East potentially fares well at chronic and complex conditions such as obesity and ageing.The book serves three purposes: 1) to help MWM, Ayurveda and TCM professionals g...

Providing an interface between dry-bench bioinformaticians and wet-lab biologists, DNA Methylation Microarrays: Experimental Design and Statistical Analysis presents the statistical methods and tools to analyze high-throughput epigenomic data, in particular, DNA methylation microarray data. Since these microarrays share the same under

Synthesizing research on metacognition and intersecting it with studies on second and foreign language writing, Sin Wang Chong puts forward a conceptual framework of metacognition and metacognitive knowledge that is employed as an analytical lens to examine junior secondary EFL students’ writing proficiencies.The exploration takes into account three facets of metacognitive knowledge, namely person knowledge, task knowledge, and strategic knowledge. Based ...

Controlling the level of noise in electrical motors is critical to overall system performance. However, predicting noise of an electrical motor is more difficult and less accurate than for other characteristics such as torque-speed. Recent advances have produced powerful computational methods for noise prediction, and Noise of Polyphase Electric Motors is the first book to collect these advances in a single source. It is also the first to include noise prediction for permanent magnet (PM) ...

This edited book documents practices of learning-oriented language assessment through practitioner research and research syntheses. Learning-oriented language assessment refers to language assessment strategies that capitalise on learner differences and their relationships with the learning environments. In other words, learners are placed at the centre of the assessment process and its outcomes. The book features 17 chapters on learning-oriented language assessment practices in China, Bra...

This book investigates the ways in which new developments in areas of language teaching practice, such as policy-making, planning, methodology and the use of educational technology are locally adopted, adapted, and initiated and implemented in the four nations of the United Kingdom: England, Northern Ireland, Scotland, and Wales. By looking at the drivers, stakeholders, obstacles, and affordances in particular regional contexts, it is possible to gain a deeper insight into the ways in whic...

This edited volume showcases first-hand accounts of crafting and handling feedback during the peer review process from early career researchers (ECRs), journal editors and experienced reviewers to develop the concept of ‘feedback literacy’ in academic peer review contexts.This novel collection of research uses personal reflections, disseminations of good practices, research syntheses and small-scale primary studies to highlight implications for feedback practices, demonstrating how...

This book is a well-structured textbook that systematically introduces the basic concepts, process technologies, typical devices, and system applications related to micro-nano manufacturing and micro-electromechanical systems (MEMS). The book is divided into eight chapters, including the concept and development of MEMS, principles and application examples of bulk and surface silicon process, microfabrication technology of non-silicon materials, MEMS microsensors, MEMS microactuators, recen...

This book provides up-to-date developments in the stability analysis and (anti-)synchronization control area for complex-valued neural networks systems with time delay. It brings out the characteristic systematism in them and points out further insight to solve relevant problems. It presents a comprehensive, up-to-date, and detailed treatment of dynamical behaviors including stability analysis and (anti-)synchronization control. The materials included in the book are mainly based on the re...

Summarises the wealth of research on optimising pig herd health for increased protection against major diseases, including ASF and PRRSReviews recent advances in understanding gut function and immunity in pigs, including the development of nutritional strategies to boost immune function and resistance to diseaseExplores key challenges facing pig production, including breeding disease resistant pigs with a narrowing genetic base and the development of fungicide res...