**'A fantastic book.' WIRED'Witty and instructive.' WALL STREET JOURNAL'Invaluable for anyone wanting to make long-lasting change a reality.' BBC FOCUS'A must-read.' FORBES**______________________________________________We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal?This is the question that bes...

A NEW YORK TIMES AND INTERNATIONAL BESTSELLER'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman'Smart, lively . . . such fun to read.' Guardian_________________________________________________Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true: urban legends, conspiracy theories, and ...

The New York Times-bestselling authors of Switch and Made to Stick offer a fascinating tour through the workings of our minds to reveal how to make smarter decisions.Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities. We're overconfident. We seek out information that supports us and downplay information that doesn't. We get distracted by short-term emotions. When it comes to maki...

**THE NEW YORK TIMES BESTSELLER'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of Grit**'The most interesting, immediately actionable book I’ve read in quite a while' Adam Grant, bestselling author of Think AgainIn this bestseller by the authors of Switch and Made to Stick, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us - and how...

A lively, practical, first-of-its-kind guide to understanding cold, clinical data and harnessing it to tell a persuasive story.__________How many hours' worth of songs are on your Spotify Wrapped this year?How much is your commute time really worth?How do you work out how likely you are to get Covid based on the official statistics?How do your viewing hours track against the most popular shows on Netflix?

The New York Times-bestselling authors of Switch and Made to Stick offer a fascinating tour through the workings of our minds to reveal how to make smarter decisions.Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities. We're overconfident. We seek out information that supports us and downplay information that doesn't. We get distracted by short-term emotions. When it comes to maki...

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our life and work.What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you h...

**NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post**Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspirac...

Brought to you by Penguin.Change is hard. It doesn't have to be.We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds functio...

Brought to you by Penguin.Making Numbers Count is a lively, practical, first-of-its-kind guide to turning cold, clinical data into a memorable story.Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as 'lots'. While the numbers in our world have become increasingly complex, our brains are stuck in the past. Yet the ability to communicate and understand numbers h...

Lots of books teach the mechanics of using Facebook, Twitter, and YouTube. Some explain how to use these and other tools to compete in business. But no book addresses one of the biggest desires among 18-34 year olds: how to harness the incredible power of the new social media to make a difference, to do something that really matters. The goal of this book is simple: to help you achieve a singular goal by harnessing social media. To create political change, the way the Obama campaign did. T...

THE NEW QUESTIONTen years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.