This updated and revised Third Edition of this authoritative eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. Branding expert Barry Silverstein, co-author of The Breakaway Brand (McGraw-Hill), provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Specific examples and a wealth of ...

How the Modern American Brand was BornWorld War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.Just as important, the post-war economy led to the rise of the American middle class. The war fueled strong economic growth that turned the c...

World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.Just as important, the post-war economy led to the rise of the American middle class. The war fueled strong economic growth that turned the country into a major global force. Post-war Ame...

Saturday morning TV shows… cereals, soft drinks and snack foods…cool cars and rock 'n' roll…Boomers will savor the memories with the new book, "Boomer Brands: Iconic Brands that Shaped Our Childhood."Those Saturday morning TV shows entertained Boomer kids, but they were also vehicles for brand advertising. Chances are that's how Boomers first got to know cereal, soft drink, and snack food brands. The "Boomer Brands" they knew and loved then, they remember to this day.

In today's high-pressure workplace, motivating all employees to consistently contribute their best can mean the difference between success and failure. Motivating Employees, a comprehensive and essential resource for any manager on the run, shows you how.Learn to:Inspire employees to succeedImprove performance through coachingMinimize the impact of common de-motivatorsCreate a fair and consistent reward systemTurn negative exper...

What was the name of the first maple flavor instant oatmeal cereal?What brand is the oldest major soft drink in America?What do the “m’s” in M&Ms stand for?Who was the Barbie doll named after?Which toothpaste had Bucky Beaver as a mascot?The answers to these burning questions – and many more – can be found in the book, Boomer Brand Winners & Losers: 156 B...

Small business owners are always looking for the most cost-effective way to market their product or service. In fact, many small business owners want to find a way to do effective marketing while spending little or no money. This eGuide documents a practical, proven way to do just that. It explains a 3-step strategy that combines online marketing, public relations, and community engagement – all of which have little or no cost associated with them.The strategy was developed by bran...

Review posted Nov. 15, 2011 at Bookpleasures.com: Reviewer Ekta Garg says "this immensely enjoyable novel will have readers staying awake at night to find out what happened next. This reviewer highly recommends it for anyone liking a story that contains good, old-fashioned suspense with a modern twist."First in a new environmental thriller series featuring Blackout the dog!Someone is polluting the French Broad River in Asheville, North Carolina with benzene. Retired environ...

Successful management relies on identifying and promoting high-performing employees—and targeting underperformers for serious improvement. Evaluating Performance, a comprehensive and essential resource for any manager on the run, shows you how.Learn to:Monitor day-to-day performanceConduct productive formal reviewsReward consistent, excellent performance through promotionsTerminate underperforming employeesCreate a company-wide ...

Renowned Freud scholar Barry R. Silverstein presents in a historical context an overview of the development of Freud's theories. What was Freud thinking, when, and why and what were the major influences which shaped his ideas? We follow the inner movement of his theory construction, its meaning and coherence, as well as his conceptual logic and personal directions concerning his evolving views of the reciprocal interactions between mind and body, the motivational force of instinctual drive...

ARE YOUR WORKING RELATIONSHIPS WORKING AGAINST YOU?To achieve your goals and get ahead, you need to rally people behind you and your ideas. But how do you do that when you lack formal authority? Or when you have a boss who gets in your way? Or when you’re juggling others’ needs at the expense of your own?By managing up, down, and across the organization. Your success depends on it, whether you’re a young professional or an experienced leader.

Find the right person to help supercharge your career.Whether you’re eyeing a specific leadership role, hoping to advance your skills, or simply looking to broaden your professional network, you need to find someone who can help. Wait for a senior manager to come looking for you—and you’ll probably be waiting forever.Instead, you need to find the mentoring that will help you achieve your goals. Managed correctly, mentoring is a powerful and efficie...