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Consumer Behaviour eBooks

If you like Consumer Behaviour eBooks, then you'll love these top picks.
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  • 人們為什麼願意掏錢？：池上彰的行為經濟學入門

    なぜ人はそれを買うのか？新 行動経済学入門

    by 池上彰 ...
    Series series 商戰
    ★★★AMAZON暢銷榜．經濟學入門類別No. 1！★★★★日本全民啟蒙導師 池上彰 親自解說！★＼＼為什麼我們不惜多花錢，也要湊免運？／／＼為什麼空腹逛超市會不小心買太多？／＼有沒有避免拖延的好方法？／推動經濟的是「人心」！左右人類行動的，其實是「不想吃虧」的心理！全球關注的最新理論，搭配活潑插圖和生活實例，零基礎也能一看就懂、立即應用！最值得推薦的行為經濟學入門！帶你輕鬆看懂消費、決策與人性的祕密！人為什麼會做出不理性的決策？我們為什麼會這樣購物、被那樣的廣告吸引？為什麼限時優惠、限量供應，總能吸引我們掏腰包？這些就是行為經濟學要讓你知道的事，能為你的工作、生活、消費，<... ... Read more

    $7.77 USD

  • 推力：每個人都可以影響別人、改善決策，做人生的選擇設計師【終極增訂版】

    Nudge: The Final Edition

    by 理查．塞勒, Richard H. Thaler, 凱斯．桑思坦, Cass R. Sunstein ...
    Translated by 張美惠 ...
    最經典的行為經濟學鉅作，增量50％全新內容諾貝爾經濟學獎得主 理查．塞勒╳《雜訊》共同作者 凱斯．桑思坦★全球暢銷逾200萬本★兩位作者親自修訂全書，新增新冠疫情、智慧揭露、淤泥效應、內容篩選等主題★《紐約時報》暢銷書、《經濟學人》年度選書、《金融時報》年度選書✦《快思慢想》作者康納曼盛讚：「很少有書能夠改變全世界，但《推力》做到了。終極增訂版太棒了：有趣、有用、有智慧。」✦《逆思維》作者亞當．格蘭特力薦：「這是使用行為科學指導決策和政策的黃金標準，終極增訂版甚至比初版更好。」輕輕一推就能改變人心的神奇力量！說服不必聲嘶力竭，改革無須劍拔弩張。所有工作者、教師與父母都需要的一本書！生活很忙、時間很少、選擇很多，但我們做的決定常常不太高明。善用推力，結果將大不相同。《推力》出版十多年以來，全球暢銷逾200萬冊，並為這個世界帶來數不盡的改變。如今，兩位作者從頭到尾修訂了《推... ... Read more

    $11.09 USD

  • Influence, New and Expanded

    The Psychology of Persuasion

    by Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Read more

    $20.09 USD

  • 品味，從知識開始：日本設計天王打造百億暢銷品牌的美學思考術【暢銷紀念版】

    センスは知識からはじまる

    by 水野學, みずのまなぶ ...
    Translated by 葉韋利 ...
    Series series HELLO DESIGN
    good design company 負責人熊本熊、ANA、UNIQLO日本創意品牌總監──────水野學──────毫無保留，全面公開！打造暢銷品牌的成功祕訣╳提升工作價值的美學思考日本設計天王－－水野學，曾榮獲世界三大廣告獎「The One Show」金獎、D&AD銀獎等多項國際獎項，其設計理念強調除了美感，也要兼具銷售力。水野學曾與眾多日本知名品牌合作，利用自身美學品味，為品牌設計出獨具特色的產品，例如NTT docomo、茅乃舎、相鐵、J... ... Read more

    $7.10 USD

  • 峰值體驗：洞察隱而未知的需求，掌握關鍵時刻影響顧客決策

    by 汪志謙, 朱海蓓 ...
    Series Book 452 - 天下財經
    ✓兩岸三地EMBA執行長、企業經營者齊聲推薦✓簡體版空降年度暢銷書排行，豆瓣8.2分好評✓「得到」學習平台超人氣大課精進版消費者注意力不到8秒不做在關鍵時刻上的行銷，都是浪費！掌握進店、轉化、複購、推薦四大決策的體驗設計最小時間單位就能發揮最大商業價值！使人一見就進、一進就買、一買再買、一傳千里的新定位法則！作者汪志謙協助企業品牌成長超過二十年、現為兩岸知名品牌顧問。他發現企業在設計服務體驗時經常誤入以下盲區：喜歡從自己的角度思考，而不是站在顧客的角度經常把錢花在不是顧客想要的事情上不知道自己美在哪裡，更不知如何放... ... Read more

    $9.32 USD

  • Alchemy

    The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    by Rory Sutherland ...
    **HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Read more

    $16.79 USD

  • CIA教你讓人說出真心話：以慢制快的破防之道（長銷新版）

    Get the Truth: Former CIA Officers Teach You How to Persuade Anyone to Tell All

    by 菲爾．休斯頓, Philip Houston, 麥克．弗洛伊, Michael Floyd ...
    Translated by 陳雅莉 ...
    《紐約時報》暢銷經典！美國首屈一指的測謊專家教你如何以非暴力、無威脅的對話技巧引出對方的真心話――家長、老師、伴侶、管理者與商務人士必備的溝通指南「我不喜歡那個人，所以更要多了解他。」──美國總統　林肯「真誠與同理心，是讓對方坦白的關鍵要素。」──中情局測謊專家　菲爾．休士頓每當我們想到審訊、套話的場景，總會浮現城府極深的情報人員，或是輪流出場的「好警察、壞警察」……可惜的是，這些都是刻板形象，在本書作者休士頓等資深的審訊專家看來，反而更容易讓對方升起防衛心。因此，唯有充滿真誠的對話氣氛，當事人才會自己吐露實情。本書的重點不在於教導讀者如何破解對方的表情、手勢或口氣，而是要學會磨練自己的專注力、傾聽力、口語能力和同理心，如此才有辦法打破溝通的僵局。本書第一部分由三位CIA專家領軍，先解說套話的心理學原理，包括讓當事人維持在「短期思維模式」以左右他的注意力，不讓他有時間找藉口和拼湊謊言 ... Read more

    $8.88 USD

  • 創新的用途理論：掌握消費者選擇，創新不必碰運氣

    Competing Against Luck

    by 克雷頓‧克里斯汀生 Clayton M. Christensen、泰迪‧霍爾 Taddy Hall、凱倫‧狄倫 Karen Dillon、大衛‧鄧肯 David S. Duncan ...
    Translated by 洪慧芳 ...
    Series Book 4 - 創新
    ☆《華爾街日報》、英國《金融時報》、《財星》、《富比士》、《公司雜誌》專文報導推薦當代最有影響力的創新大師克里斯汀生最新著作揭開破壞性創新未解決的關鍵：商機在哪裡？該如何創新？**顧客想要的不是你的產品或服務，**而是解決他問題的方案學會問對問題，改變思考視角，找出顧客真正購買的原因31****個給領導者的思考題，全方位審視創新關鍵你的公司也這樣嗎？關心銷售狀況、哪些人會購買商品、對商品是否滿意，卻對顧客為何會選擇你產品的原因，而不是競爭對手的不太清楚。為什麼不斷增加差異化新功能，銷售卻沒有同步成長？錯誤的問題，永遠引導不到正確的方向。一旦市場情勢改變，非常可能一夕瓦解過去成功的企業。創新不只需要了解顧客的需求，更要... ... Read more

    $9.98 USD

  • We Are All Weird

    The Rise of Tribes and the End of Normal

    by Seth Godin ...
    World of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.Mets fans, Yankees fans, Bears fans? Definitely weird.Face it. We’re all weird.So why are companies still trying to build products for the masses?Why are we still acting like the masses even exist?<... ... Read more

    $5.29 USD

  • Predictably Irrational, Revised and Expanded Edition

    The Hidden Forces That Shape Our Decisions

    by Dan Ariely ...
    The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics ... Read more

    $12.79 USD

  • Aesthetic Intelligence

    How to Boost It and Use It in Business and Beyond

    by Pauline Brown ...
    Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies ... Read more

    $18.49 USD

  • 看不見的影響力：華頓商學院教你看清自己如何受影響，做最好的決定【暢銷慶祝版】

    Invisible Influence: The Hidden Forces that Shape Behavior

    by 約拿．博格, Jonah Berger ...
    Translated by 許恬寧 ...
    Series series big
    你比自己想的更容易被左右！為何我們有時顯得盲從，有時又刻意不做別人已經在做的事？我們以為做決定的是自己，卻忽略了背後的「社會影響力」。＊ 冠軍暢銷書《瘋潮行銷》作者又一剖析人類行為的代表作＊****《何時要從眾？何時又該特立獨行？》暢銷慶祝版──不論你想成功銷售產品或聰明過生活，都必須洞悉無所不在的「社會影響力」。．為什麼熟悉市場的專業人士也無法預測哪些商品會暢銷？．為什麼有些品牌要付錢請某些名人別穿自家衣服？．為什麼LV等精品業者應該鼓勵仿冒？．為什麼外觀越普通的國民車賣得越好？．為什麼家中排行才是選拔頂尖運動員的關鍵？．為什麼政府的節能宣導一點效果也沒... ... Read more

    $8.88 USD

  • This Is Service Design Doing

    Applying Service Design Thinking in the Real World

    by Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider ...
    How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service ... Read more

    $28.09 USD

  • Licence to be Bad

    How Economics Corrupted Us

    by Jonathan Aldred ...
    'It is going to change the way in which we understand many modern debates about economics, politics, and society' Ha Joon Chang, author of 23 Things They Don't Tell You About CapitalismOver the past fifty years, the way we value what is 'good' and 'right' has changed dramatically. Behaviour that to our grandparents' generation might have seemed stupid, harmful or simply wicked now seems rational, ... Read more

    $4.12 USD

  • Drunk Tank Pink

    And Other Unexpected Forces That Shape How We Think, Feel, and Behave

    by Adam Alter ...
    **A New York Times bestseller!A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day**Most of us go through life believing that we are in control of the choices we make—that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and ... Read more

    $9.19 USD

  • From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans

    by Jon Picoult ...
    If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity.That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business.Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work ... Read more

    $20.79 USD

  • The Power of Experiments

    Decision Making in a Data-Driven World

    by Michael Luca, Max H. Bazerman ...
    How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economicsHave you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials ... Read more

    $14.39 USD

  • No-Fail Retail

    Merchandising Techniques for Stores

    by Regina Blessa ...
    This book presents a practical approach to ensuring your retail stores success with consumers.It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.Simple, practical, and illustrated with real photos taken in many ... Read more

    $8.09 USD

  • Digital Customer Success

    Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth

    by Nick Mehta, Kellie Capote ...
    Automate your Customer Success efforts to reduce churn and increase profitsIn Digital Customer Success: The Next Frontier, a team of trailblazing Customer Success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in Customer Success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help ... Read more

    $20.19 USD

  • The $12 Million Stuffed Shark

    The Curious Economics of Contemporary Art

    by Don Thompson ...
    Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting No. 5, 1948 sell for $140 million?Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by ... Read more

    $14.39 USD

  • Conteúdo de marca

    Os fundamentos e a prática do branded content

    by Leonardo Moura ...
    Na última década, o conteúdo de marca ganhou cada vez mais visibilidade no país, sobretudo com o avanço das plataformas digitais e da mídia on demand. Produzido pelas empresas para que seus conceitos e valores cheguem ao consumidor de forma mais natural e inteligente, o também chamado branded content ainda é um desafio para a formação e a atuação do profissional de comunicação, pois requer visão ... Read more

    $6.74 USD

  • Essentials of Consumer Behavior

    by Debra L. Stephens ...
    Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics.Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, ... Read more

    $69.69 USD

  • Build Better Products

    A Modern Approach to Building Successful User-Centered Products

    by Laura Klein ...
    It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically ... Read more

    $40.49 USD

  • The Undoing Project

    A Friendship That Changed Our Minds

    by Michael Lewis ...
    “Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street JournalForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of ... Read more

    $12.39 USD