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Powered by Storytelling

by 穆瑞･諾瑟爾 ...

Translated by 林雨蒨 ...

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Conversaciones Cruciales - Tercera Edición revisada

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Bang!

Getting Your Message Heard in a Noisy World

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The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' ... Read more

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The Founding Principles of Public Relations

by Edward L. Bernays ...

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative ... Read more

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The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative
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Amazon故事公關行銷學：向亞馬遜創辦人貝佐斯學習溝通技巧，優化企業和個人品牌價值

by 小西美沙緒 ...

Translated by 賴詩韻 ...

Series series 財經商管
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$9.51 USD

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Leveraging the Power of Total Stakeholder Support

by Cees B.M. Van Riel ...

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept ... Read more

$94.99 USD

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept
... Read more
Get Together

How to Build a Community With Your People

by Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Read more

$9.99 USD

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people,
... Read more
Crisis Communication in Canada

by Duncan Koerber ...

Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and politicians who respond poorly to a crisis may lose their long-standing careers and the respect of their colleagues, supporters, fans, and ... Read more

$27.39 USD

Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and politicians who respond poorly to a crisis may lose their long-standing careers and the respect of their colleagues, supporters, fans, and
... Read more
Turn Words Into Wealth

Blueprint for Your Business, Brand, and Book to Create Multiple Streams of Income & Impact

by Aurora Winter ...

Series series Turn Your Words Into Wealth
AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David ... Read more

$9.99 USD

AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David
... Read more
優雅毒舌的高情商回話藝術：與其暗吞悶氣，不如機智應對！向京都人學曖昧表達，以腦科學為基礎的表達絕技！

エレガントな毒の吐き方　脳科学と京都人に学ぶ「言いにくいことを賢く伝える」技術

by 中野信子 ...

Translated by 羅淑慧 ...

Series series 大眾心理學堂
真心話使人遍體鱗傷，過度正向其實更逼人。適量消極才能保護自己，幽默回應更能常保友誼。真正高明的拐彎回話藝術，反擊不留痕跡，回拒不傷感情。糾纏不清的奧客，好想直接拒絕接待；屢勸不聽的部屬，好想叫他乖乖聽話；想占便宜的親友，好希望他們別再得寸進尺。想直接大聲地說「NO」，但是又怕斷絕生機、孤立無援、沒有朋友。該怎麼辦才好？有苦往肚吞，會悶出一身病；強迫自己正向看待，又像是自我欺騙。人生在世，碰到委屈當然要回擊，但要如何回的漂亮，回的不傷感情。向經歷千年淬鍊、有著高超溝通技巧的京都人學習真正高明的拐彎回話藝術。掌握關係深淺，戰略性曖昧回應京都人會根據自己與對方的關係調整說話方式，藉此控制對方察覺到話中意圖的時間長短。如果希望對方馬上察覺，他們就會採取更直接的回應方式。京都人能夠充分運用各種拐彎說話的技巧，實現超高明的溝通目的。受氣別忍耐，用優雅的毒回「不」在同儕、親... ... Read more

$7.54 USD

真心話使人遍體鱗傷，過度正向其實更逼人。適量消極才能保護自己，幽默回應更能常保友誼。真正高明的拐彎回話藝術，反擊不留痕跡，回拒不傷感情。糾纏不清的奧客，好想直接拒絕接待；屢勸不聽的部屬，好想叫他乖乖聽話；想占便宜的親友，好希望他們別再得寸進尺。想直接大聲地說「NO」，但是又怕斷絕生機、孤立無援、沒有朋友。該怎麼辦才好？有苦往肚吞，會悶出一身病；強迫自己正向看待，又像是自我欺騙。人生在世，碰到委屈當然要回擊，但要如何回的漂亮，回的不傷感情。向經歷千年淬鍊、有著高超溝通技巧的京都人學習真正高明的拐彎回話藝術。掌握關係深淺，戰略性曖昧回應京都人會根據自己與對方的關係調整說話方式，藉此控制對方察覺到話中意圖的時間長短。如果希望對方馬上察覺，他們就會採取更直接的回應方式。京都人能夠充分運用各種拐彎說話的技巧，實現超高明的溝通目的。受氣別忍耐，用優雅的毒回「不」在同儕、親...
... Read more
Pitch Perfect

How to Say It Right the First Time, Every Time

by Bill McGowan ...

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

$17.29 USD

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like,
... Read more

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優雅毒舌的高情商回話藝術：與其暗吞悶氣，不如機智應對！向京都人學曖昧表達，以腦科學為基礎的表達絕技！

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