Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices.Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CI...

'Clever . . . Full of memorable details.' DOMINIC SANDBROOK, THE TIMES (HISTORY BOOK OF THE YEAR)'An engaging story of political odysseys.' TIMES LITERARY SUPPLEMENT'A salve for our current reactionary times.' ANDREW HARTMANThe gripping, untold story of how six epic journeys launched the three communist revolutions that changed world history forever.From the streets of Petrog...

1956 was one of the most remarkable years of the twentieth century. All across the globe, ordinary people spoke out, filled the streets and city squares, and took up arms in an attempt to win their freedom. In this dramatic history, Simon Hall takes the long view of the year's events—putting them in their post-war context and looking toward their influence on the counterculture movements of the 1960s—to tell the story of the year's epic, global struggles from the point of view of the freed...

Two great social causes held center stage in American politics in the 1960s: the civil rights movement and the antiwar groundswell in the face of a deepening American military commitment in Vietnam. In Peace and Freedom, Simon Hall explores two linked themes: the civil rights movement's response to the war in Vietnam on the one hand and, on the other, the relationship between the black groups that opposed the war and the mainstream peace movement. Based on comprehensive archival r...

Between 1965 and 1973, hundreds of thousands of ordinary Americans participated in one of the most remarkable and significant people's movements in American history. Through marches, rallies, draft resistance, teach-ins, civil disobedience, and non-violent demonstrations at both the national and local levels, Americans vehemently protested the country's involvement in the Vietnam War.Rethinking the American Anti-War Movementprovides a short, accessible overview of ...

Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide.B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of...

Since the middle ages, Orkney has proved remarkable for the volume and the quality of its literary output. From the skalds and sagamen of the Viking age, through to the colourful folklorists, polemicists and translators of the Victorian era, and the internationally acclaimed poets and novelists of the twentieth century, Orkney has continually and self-consciously developed a unique literary culture of its own. This clearly defined artistic territory resembles a sub-nation at times, and is ...

Two great social causes held center stage in American politics in the 1960s: the civil rights movement and the antiwar groundswell in the face of a deepening American military commitment in Vietnam. In Peace and Freedom, Simon Hall explores two linked themes: the civil rights movement's response to the war in Vietnam on the one hand and, on the other, the relationship between the black groups that opposed the war and the mainstream peace movement. Based on comprehensive archival r...

The Hutchinson Illustrated Encyclopedia of British History is a comprehensive and authoritative guide to the people, events, and ideas that have shaped Britain from prehistory to the present day. The editors have also sought to convey the truth that history is more than simply a compilation of facts from the past. The editors have included as much factual information as possible in each A-Z entry, and numerous tables and statistics are included, as well as many specially-created maps and p...

Simon Hall’s second book is set in the mid-1970s during the closing years of the golden age of British shipping, when cargo carriage at sea saw radical change and the romance of being at sea in old-style cargo ships came to an end. Hall’s account is of five years during which he worked as a junior officer in the Far East and South Pacific. This is no ordinary memoir; the prose is vividly expressed, often shocking, sometimes elegiac as evidenced by his description of a night watch in the In...

Mind-altering drugs shackle her father to dementia. As if it were a holding pen for rotting trash, authorities in the nursing home system dispensed him to that dark cell.For the second time in their lives, Judy desperately searches for the answer to free her father. While growing up in an alcoholic environment, she struggled to find what drove him to drink. She was sure if she found it she could cure her father of alcoholism and make everyone happy.Judy finds the liberating...

By focusing on how the idea of heroism on the battlefield helped construct, perpetuate, and challenge racial and gender hierarchies in the United States between World War I and the present, Warring over Valor provides fresh perspectives on the history of American military heroism. The book offers two major insights into the history of military heroism. First, it reveals a precarious ambiguity in the efforts of minorities such as African Americans, Asian Americans, Native Americans...