In the emerging world of AI, the same product can be a moat, a trap, or a lottery ticket. The difference is not the technology. It is the economics.The old SaaS investing playbook assumes smooth adoption curves, tidy unit economics, and software margins that improve as you scale. AI companies break those assumptions. Every prompt can carry a cost. Usage can swing wildly. And a product that looks impressive in a demo can still be a bad business.Investing in AI

From its origins producing arch supports and orthopaedic products to its irrepressible rise creating specialised athletic footwear, to its omnipresence as a style staple, New Balance and been defining footwear for well over a century.Featuring all the brand's most iconic models and the celebrities who have made the signature 'N' synonymous with sport and fashion, this is a must-read for all sneaker heads.