This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first ...

The first book to explore the unique leadership style of Boeing’s acclaimed CEOJim McNerney was one of Jack Welch’s top protégés at General Electric and a finalist to replace the retiring Welch as CEO. McNerney lost that competition in 2001, but since then he has emerged as one of the most effective leaders of his generation.You Can’t Order Change tells the amazing story of McNerney’s turnaround at the world’s leading aircraft manufacturer, which had faced ...

In our increasingly competitive global economy, companies in all industries are struggling to survive and seeking new ways to do more--and this places unprecedented pressure on project managers to take on and govern multiple efforts simultaneously. Enterprise Project Governance reveals proven techniques for dealing with the multiplicity of projects and ensuring that programs and initiatives create the value needed to help your organization prosper. Through enlightening examples and case st...

Strategy is the most central issue in management. It has to do with defining the purpose of an organization, understanding the market in which it operates and the capabilities the firm possesses, and putting together a winning plan. There are many influential frameworks to help managers undertake a systematic reflection on this issue. The most dominant approaches are Michael Porter’s "Competitive Strategy" and the "Resource-Based View of the Firm," popularized by Gary Hamel and C.K. Prahal...

How the best companies prepare for and manage modern vulnerabilities—from cybersecurity risks to climate change: new tools, processes and organizations for developing corporate resilience.A catastrophic earthquake is followed by a tsunami that inundates the coastline, and around the globe manufacturing comes to a standstill. State-of-the-art passenger jets are grounded because of a malfunctioning part. A strike halts shipments through a major port. A new digital de...

This is not AI-generated content. The contents were written and verified by subject matter experts from Aviation Supplies & Academics, an 85-year-old aviation company. Look for the ASA wings to ensure you are purchasing a reliable publication.Airport Management is an up-to-date and industry-relevant textbook providing useful insight into all aspects of airports. With more than a decade of experience as an airport administrator, author Dr. Daniel Prather, A...

YOUR GUIDE TO A FULFILLING BUSINESS AND PERSONAL FUTURE Based on research by one of the world's largest growth-consulting companies, New Mega Trends identifies the ten most important global trends that will define our future, including business models, smart technology, connectivity and convergence and radical social trends. New Mega Trends will give you the tools to not only identify and evaluate these game-changing trends, but also help you to translate them into market opportunities for...

Many business sectors have been, and are being, forced to compete with new competitors-disrupters of some sort-who have found new ways to create and deliver new value for customers often through the use of technology that is coupled with a new underlying production or business model, and/or a broad array of partners, including, in some cases, customers themselves. Think about the disruption created by Apple by the introduction of the iPod and iTunes, and by Netflix within the entertainment...

Vietnam Business GuideGETTING STARTED IN TOMORROW'S MARKET TODAYKimberly and Brian Vierra have written the most useful guide I have seen for foreigners who want to do business in Vietnam. I've spent years in the country, but I learned a lot from this book. It's full of practical information about unique aspects of Vietnam's business culture; registration, legal and tax issues; working with local business partners; living conditions in Vietna...

Whats is about ? Across the world millions of people aren't giving their best at work or given the opportunity to do so and fulfil their potential because they have ineffective leaders. Many leaders aspire to be effective and be the best but have never been given the tools to achieve it. Lead to Succeed gives readers the critical tools they need to deliver success quickly. Having an ineffective leader impacts on everyone, on their families, on their organisation and the wider societ...

Project management lessons learned on the Big Dig, America's biggest megaproject, by a core member responsible for its daily operationsIn Megaproject Management, a central member of the Big Dig team reveals the numerous risks, challenges, and accomplishments of the most complex urban infrastructure project in the history of the United States. Drawing on personal experience and interviews with project engineers, executive oversight commission officials, and...

For the first time, a book exists that compiles all the information candidates need to apply for their first Engineers job, or to apply for a better job.What you'll find especially helpful are the worksheets. It is so much easier to write about a work experience using these outlines. It ensures that the narrative will follow a logical structure and reminds you not to leave out the most important points. With this book, you'll be able to revise your application into a much stronger ...