Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy.The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Pat...

For Benjamin Billings and Tabitha Johns, talent was never the problem. After bad luck ran their fledgling Hollywood careers aground, they decided to use their abilities to become con artists. In this witty crime novel, we follow Ben and Tabby as they look to pull off the most ambitious job they've ever tried. Deception is practiced at its highest level by all parties in this labyrinthine thriller full of quirky characters and menacing antagonists.

The quiet frontier settlement of Thunder Hill becomes an unlikely rendezvous for legendary outlaws following the death of the town preacher. Kip Laird, the preacher's adopted son, finds himself at the center of drama and danger he can't begin to understand. In the midst of the chaos, his only hope is to survive long enough to unearth answers about his past.

It's hundreds of years in the future. All that remains are the Five Cities, a civilization tightly controlled by a mechanized force called The System. Traditional money no longer exists. The only currency is literal, physical space. This is the most precious commodity to the people of the Five Cities, handed out at a young age through something called The Test. The citizenry has been convinced that the greatest threat they face is each other. Anonymity and isolation are the most precious o...

Lies and greed. Obsession and enmity. Conspiracy and murder. These are some of the forces at work in the story of a man who for too long let the past play against his present. Cole Cavanaugh is one of the most powerful divorce attorneys in Texas. Once a promising litigator for the downtrodden, he now derives his motivation from a betrayal that changed his life forever. When given the chance to represent the heir to an oil empire against the woman that left his heart in tatters, he believes...

Henry Fellows is number one on the FBI Most Wanted. Why? They say he killed his wealthy and well-respected parents in one of the most gruesome tales of crime in recent history. After being sentenced to death, he escaped and has been on the run for the last fifteen months. He's been alone and had his face surgically altered, keeping his head down, moving from one place to another in a life resembling a paranoid nightmare. It seems like things can't get worse, but when he finds out that he's...

An indispensable resource that empowers fibromyalgia patients to take charge of a debilitating disease and get the health care they deserve.Fibromyalgia—a painful, exhausting, and often misdiagnosed disease—affects up to 12 million Americans (90 percent of them women). And because many health care professionals are still learning how to diagnosis and treat its confusing symptoms, patients living with the disorder must become proactive and informed consumers for the...

An account of the origins of the wine industry in Victoria, Australia. Born in Neuchatel, Switzerland, Hubert de Castella was one of a number of friends of Governor Latrobe's wife to emigrate to Victoria. Finding the soil and climate suited to the production of fine wines, de Castella pioneered the growth of the wine industry in the state.

Naomi has always had a soft spot for others, including her big family and chaotic friends, but often feels like her city life is lonely and uneventful.Krampus is used to mindlessly following orders from his superiors in Hell, a fate that he has inevitably accepted, and has resigned himself to never expect more from his own life.When Naomi's neighbor passes and unexpectedly includes Naomi in her will, she takes a holiday to explore her newly-inherited chalet in the mountains...

**A NEW YORK TIMES EDITORS’ CHOICEIn a series of poignant vignettes, a preeminent historian makes a compelling case for Machiavelli as an unjustly maligned figure with valuable political insights that resonate as strongly today as they did in his time.**Whenever a tempestuous period in history begins, Machiavelli is summoned, because he is known as one for philosophizing in dark times. In fact, since his death in 1527, we have never ceased to read him to pull ourse...

An acclaimed historian illuminates today's political situation by examining the relationship between governing and storytelling, from the Middle Ages to the “post-truth” present, in these engaging essays.In the wake of Donald Trump’s election, renowned medievalist Patrick Boucheron delivered a powerful, probing series of lectures on “political fictions” in the context of rising authoritarianism and populism. Adapted here for the first time in English, they offer ke...

This book brings together a compendium of the collaborative research from eight PhD students and three researchers, addressing an existing problem for teachers of students with additional learning needs in mainstream classes. The purpose of this research is to describe the development of growth progressions in communication and literacy, interpersonal skills and understanding of emotions, learning skills, numeracy, movement, digital literacy, thinking and problem-solving skills among stude...