Marketing is frequently viewed with skepticism by non-marketing business executives and when times are tough is often one of the first budget cuts. For marketing executives, the challenge of providing concrete results is amplified due to the 'fuzzy' nature of branding and awareness. Marketing in the post-collapse economic era will become much more rigorous and data-driven, as marketing budgets are cut and each campaign has to prove its ROI. New research at the Kellogg School of Management ...

Tom Sawyer, Detective is an 1896 novel by Mark Twain. It is a sequel to The Adventures of Tom Sawyer (1876), Adventures of Huckleberry Finn (1884), and Tom Sawyer Abroad (1894). Tom Sawyer attempts to solve a mysterious murder in this burlesque of the immensely popular detective novels of the time. Tom and Huck find themselves with Uncle Silas and his family again (see "Huck Finn"), and much of the drama ends up focusing on Uncle Silas. Like the two preceding novels, the story is told usin...

In the last few decades exchange rate economics has seen a number of developments, with substantial contributions to both the theory and empirics of exchange rate determination. Important developments in econometrics and the increasingly large availability of high-quality data have also been responsible for stimulating the large amount of empirical work on exchange rates in this period. Nonetheless, while our understanding of exchange rates has significantly improved, a number of challenge...

In this latest and most delightful book Mary's desire to visit "The Locusts," the old home of the "Little Colonel," is gratified, and the environment of green fields and spreading trees and all the charm and freshness of the beautiful Kentucky country itself throughout the entire story. In the end will Mary's "Knight Come Riding"? This is the last book in the "Little Colonel Series", and the third featuring Mary Ware.

Angela Arden wants to be free of her suffocating marriage to film producer Sol Sussman. What better way than poison! Distraught by her father’s death and convinced of her mother’s guilt, Edith Sussman plots to get the truth out of Angela using any means necessary. Charles Busch stars in the role he originated in this camp sendup where tongues aren’t the only thing dipped in acid.Recorded before a live audience at the UCLA James Bridges Theater in May 2019.Directed by Carl A...

Best of “The Strand Magazine”: 25 Years of Twists, Turns, and Tales from the Modern Masters of Mystery and Fiction“The Strand Magazine was always a giant voice in our corner of the literary world—and it still is today. This collection proves why—these unearthed gems and exciting new pieces shouldn’t be missed.” —Lee Child, bestselling author of the Jack Reacher seriesThis star-studded anniversary collection features over t...

Denmark, a Black Empire of modern England, where an intelligent young student discovers the world he once knew has crumbled. Implored to defend what is left of his father’s decaying legacy, Hamlet now faces the greatest moral challenge: to kill or not to kill.Adapted with Shakespeare’s text by award-winning playwright Mark Norfolk, this fast-moving version gets straight to the heart of a young man’s dilemma.Contains interviews with adaptor, Mark Norfolk, and director Jeffer...

This book counters the common understanding of study abroad in Latin America as a White and middle-class colonizer practice and re-imagines it to fit the needs of Latinx immigrant/transnational higher education students.The book centers Latinx youth inhabiting familial heritage spaces as a pathway toward a deeper understanding of themselves as racialized and colonized individuals, reframing study abroad for Latinx youth as a way for them to reclaim, negotiate, and strengthen their ...

Pastors of established churches everywhere are searching for the secret formula to revitalize their churches. They have paid thousands of dollars for outside consultants only to be disappointed. The answer has been in the very word they preach every Sunday: plant churches. Planting churches results in the church developing a missional mindset that connects them with the heart of God which lies in the process of resurrection and restoration.

The evidence is in: you can reduce cancer risk and support treatment by focusing on six key areas of health and wellness.The scientific data on the link between lifestyle, environmental factors, and cancer risk has been accumulating at an accelerated rate over the past decade: Every week we learn something more that we can do as individuals to decrease the risk of cancer and improve the likelihood of long-term survival. Many of us—patients and doctors included—do n...

Exit Wounds is a thrilling anthology of crime stories written by masters of the genre, including Dean Koontz, Val McDermid, Lee Child, Jeffery Deaver, Elly Griffiths, Dennis Lehane, Joe R. Lansdale, and others.After an introduction by the editors, Paul B. Kane and Marie O’Regan, this collection includes the following stories:“The Bully” by Jeffery Deaver“Dead Weight” by Fiona Cummins“Like a Glass Jaw” by Mark Billingham“On The Anatomization of an Unknown Man

Orthodox economics operates within a hypothesized world of perfect competition in which perfect consumers and firms act to bring about supposedly optimal outcomes. The discrepancies between this model and the reality it claims to address are then attributed to particular imperfections in reality itself. Most heterodox economists seize on this fact and insist that the world is characterized by imperfect competition. But this only ties them to the notion of perfect competition, which remains...