Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis an...

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals on developing a comprehensively planned marketing campaign that integrates social media into a holistic marketing strategy.Beginning with mission, goals, and objectives, readers will put together working knowledg...

This Second Edition presents research, theory, and practical applications for social media and libraries, providing insights into the life of the social library. Readers are introduced to the features of social sites that can be leveraged to create a unique and diversified library social media presence. The author explains how social media sites and services can be assessed based on a variety of attributes, such as visibility, voice, interaction, reach, impact, and reputation. This new edi...