How to get someone, somewhere, to do something.The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it.Here’s how you can do it. And do it better.

A full-cast performance of Chekhov’s masterpiece starring Jennifer Westfeldt, Tessa Thompson, Sarah Zimmerman and Jon Hamm.Meet Olga, Masha, and Irina, warm and cultured young sisters who were reared in the exciting hubbub of Moscow, but have been living in the dull, gossipy backwaters of Russia for far too long. With their father’s passing, and the ordinary grip of day-to-day life slowly suffocating them, the urge to return to the city with its rich and exciting life rises to a fe...

Celebrate the legacy of The Empire Strikes Back with this exciting reimagining of the timeless film featuring new perspectives from forty acclaimed authors.On May 21, 1980, Star Wars became a true saga with the release of The Empire Strikes Back. In honor of the fortieth anniversary, forty storytellers re-create an iconic scene from The Empire Strikes Back through the eyes of a supporting character, from heroes and villains, to droids and...

Brought to you by Penguin.Celebrate the legacy of The Empire Strikes Back with this exciting reimagining of the timeless film featuring new perspectives from forty acclaimed authors.On May 21, 1980, Star Wars became a true saga with the release of The Empire Strikes Back. In honor of the fortieth anniversary, forty storytellers re-create an iconic scene from The Empire Strikes Back through the eyes of a supporting...

Celebrate the lasting impact of Return of the Jedi with this exciting reimagining of the timeless Star Wars film featuring new perspectives from forty contributors.On May 25, 1983, Star Wars cemented its legacy as the greatest movie franchise of all time with the release of Return of the Jedi. In honor of its fortieth anniversary, forty storytellers re-create an iconic scene from Return of the Jedi through the eyes of a ...

Brought to you by Penguin.On May 25, 1983, Star Wars cemented its legacy as the greatest movie franchise of all time with the release of Return of the Jedi. In honor of the fortieth anniversary, forty storytellers re-create an iconic scene from Return of the Jedi through the eyes of a supporting character, from heroes and villains, to droids and creatures. From a Certain Point of View features contributions by bestselling authors...