A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players.What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, a...

A look into what lies behind creativity from one of the advertising industry's leading playersCreativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation.From Renaissance art to rock ‘n...

This innovative, practical book supports primary schools in rethinking where teaching & learning in primary science and technology should take place.

This is a compelling new book focused on the intersection of wine and sustainability. It will explore the most urgent issues facing the wine industry today, from climate change and resource management to evolving consumer expectations, offering a rich blend of tradition and innovation to inspire a sustainable future for winemaking. Wine regions around the world, from the vineyards of Bordeaux to the valleys of California, are grappling with the undeniable effects of climate change. Record-...

This book describes patterns of behavior that collectively allow universities to exchange knowledge more effectively with industry, accelerate innovation and eventually contribute to economic development. These are based on the effective practices of leading and ambitious universities around the world that the authors have benchmarked, and the personal experiences of the authors in a number of international institution building projects, including those of MIT.The authors provide g...

Healthcare Technology Management: A Systematic Approach offers a comprehensive description of a method for providing safe and cost effective healthcare technology management (HTM). The approach is directed to enhancing the value (benefit in relation to cost) of the medical equipment assets of healthcare organizations to best support patients, clinicians and other care providers, as well as financial stakeholders. The authors propose a management model based on interlinked strategic and ope...

Aimed at student nurses as well as those already practicing and looking for a text to support their CPD, this book aims to help children’s nurses communicate with confidence, sensitivity and effectiveness in what can be very challenging environments.

Current standard numerical methods are of little use in solving mathematical problems involving boundary layers. In Robust Computational Techniques for Boundary Layers, the authors construct numerical methods for solving problems involving differential equations that have non-smooth solutions with singularities related to boundary layers. They pres

This Book Is For The INFP Who Has Always Felt Different, Yet Knows There Is Something Special, Almost Magical, About Who They Are.If you're an INFP and you want to better understand yourself and why you think how you do, then this book is for you. If you'd like a hand unlocking your strengths and sharing your gifts with the world, then keep reading and see what you think.Sex, Love and Relationships-How to find your perfect ...

An effective memory is crucial to anyone who wants to advance their career.Written by Jonathan Hancock and Cheryl Buggy, leading international memory experts, this book quickly teaches you the insider secrets you need to know to in order to recall whatever you need to in the workplace.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have take...

The very best didn't get there by accident. The best have a different way of thinking and acting in their daily lives. And it's not enough to just to succeed - they also have an uncontrollable desire - the desire to get better. The good news for the rest of us is that success leaves tracks. Michael Heppell has spent his life studying successful people, attempting to distil what it is that the very best do that others don't. He's interviewed entrepreneurs, personalities and leaders from pol...

Cognitive Behaviour Therapy for Acute Inpatient Mental Health Units presents innovative ways of delivering CBT within the inpatient setting and applying CBT principles to inform and enhance inpatient care.Maintaining staff morale and creating a culture of therapy in the acute inpatient unit is essential for a well-functioning institution. This book shows how this challenge can be addressed, along with introducing and evaluating an important advance in the practice of indiv...