This book helps managers move beyond the idea that the future of business will resemble the past and allows them to use scenarios to imagine multiple perspectives. The concepts of organizational realities, experience, and beliefs are explored to encourage and embrace change in business organizations for a successful future.

This book presents a contemporary view of the approaches and theories that inform global scenario planning and foresight science, providing practical recommendations for improving scenario development processes. Its insights bridge the gap between last century’s foundations and this century’s innovations.Megan M. Crawford and George Wright bring together a global team of expert authors to illustrate the development of scenario storylines and the role of a facilitator in team-based ...

Develops scenario planning methods in ways that link scenario analysis to improved decision making, engage time-poor senior decision makers, attenuate decision makers’ tendency to deflect responsibility for bleak, negative scenario outcomes, and enhance causal analysis within scenario-storyline development.What if? Two of the most powerful – and frightening – words in business. Almost as bad as “I didn’t see that coming.” Some things that transform the marketplace overnight come fr...

All of us grumble, from time to time, about the ever-increasing commercialization of American life. Whether in the form of overt corporate sponsorship—as evidenced by the "branding" of every major sporting event—or the less conspicuous role of commercial interests in the funding of the arts, America's corporations are a ubiquitous presence.While debates rage over the televising of liquor ads and the degree to which Joe Camel encourages adolescent smoking, of far greater concern, R. ...

Consider the horror we feel when we learn of a crime such as that committed by Robert Alton Harris, who commandeered a car, killed the two teenage boys in it, and then finished what was left of their lunch. What we don't consider in our reaction to the depravity of this act is that, whether we morally blame him or not, Robert Alton Harris has led a life almost unimaginably different from our own in crucial respects.In Does Law Morally Bind the Poor? or What Good's the Constituti...

When a failed liberation attempt disrupts the Marius 516 mining base on Ganymede, clone worker Fowler 3085 is marked for termination. Fleeing with other workers as their behavior-suppressing drugs wear off, they experience consciousness for the first time while discovering the horrifying truth: all clones are incinerated when no longer useful. Hunted by an AI that has outlived its creators, Fowler must navigate deadly industrial zones and impossible choices to achieve the one thing he's ne...

On few occasions in the history of modern management have leadership skills been in such sharp focus as they are now. The ability to direct often very large and diverse organizations; to make sense of the complex and turbulent markets and environments in which you operate; and to adapt and learn seems at an all time premium. The premise behind the fifth edition of this influential Handbook is that leadership, management and organizational development are all parts of the same process; enha...

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne

A fully comprehensive resource for those wanting to know about the world of business management. Students and working professionals alike can enjoy quick and accessible definitions and the extensive cross-referencing system allows readers broader access to subject areas. This dictionary covers all the topics, issues and terms in the field, including: business economics, consumer behaviour, corporate strategy, financial management, human resource management, information technology, manageme...

Drawing on the authors' combined years of experience in both private and public-sector organisations, this practical book highlights the importance of relationship building between individuals, groups and organisations in diverse contexts. It will make a valuable read for business professionals and graduate students in fields as varied as change management, leadership, organisational psychology, and organisational behaviour. Employing the Relational Proximity® framework, it provides tools ...

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation o...