Understand what it takes to develop successful public relations campaignsEffective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. Thi...

Top-of-the-class tips for starting your college search, from professional advisors and counselors.Compiled by a successful business and leadership author and his college-bound daughter, the words of wisdom in this book can jump start your collegiate research and guide you in the process as you select and apply to colleges and universities.Top experts and insiders across the country were interviewed and have given many wise and different opinions on what's i...

Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create success...

Your mission: Create a vision and turn it into reality. Your challenge: Compel any group of people to help you achieve success. Your solution: The Everything Leadership Book, 2nd Edition has the tips and techniques you need to change your management style into true leadership. This valuable resource includes practical advice on leadership techniques, as well as guidance on what separates the leaders from the followers. Learn how to exude self-confidence, become a role model, and make a dif...

#1 INTERNATIONAL BESTSELLER • “A landmark manifesto" (The New York Times) that's a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential.In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleven million times, encouraged women to “sit at the table,” seek challe...

A groundbreaking look at why our interactions with others hold the key to success, from the New York Times bestselling author of Hidden Potential, Think Again, and OriginalsFor generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But in today’s dramatically reconfigured world, success is increasingly dependent on how we interact with others. In Give and Take, Adam Grant...

In The Secrets of Happy Families, New York Times bestselling author Bruce Feiler has drawn up a blueprint for modern families — a new approach to family dynamics and modern parenting, inspired by cutting-edge techniques gathered from experts in the disciplines of science, business, sports, and the military.Don't worry about family dinner.Let your kids pick their punishments.Ditch ...

Only one thing stands between you and success.It isn't experience.It isn't talent.World-renowned leadership expert John C. Maxwell says if you want to succeed, you must learn how to connect with people. And while it may seem like some folks are just born with it, the fact is anyone can learn how to make every communication an opportunity for a powerful connection. In Everyone Communicates, Few Connect, Maxwell shares the Five Principles and Five Pr...

A New York Times BestsellerA provocative manifesto that exposes the harms of helicopter parenting and sets forth an alternate philosophy for raising preteens and teens to self-sufficient young adulthood."Julie Lythcott-Haims is a national treasure. . . . A must-read for every parent who senses that there is a healthier and saner way to raise our children."—Madeline Levine, author of the New York ...

What are the keys to success? Scientists have studied the traits, beliefs, and practices of successful people in all walks of life. But the answers they find wind up in stuffy academic journals aimed at other scientists.The 100 Simple Secrets of Successful People takes the best and most important research results from over a thousand studies and spells out the key findings in ways we can all understand. Each entry contains advice based on those findings, a real life example of what...

You deserve to be valued, respected, and admired for what matters to you. Here are twenty-one ways to make it happen. “Imagine how it would feel to be fully valued for what you do best. What if your boss, your customers, and your family really appreciated what you have to offer? How proud would you be if your organization won the top spot among Fortune Magazine’s ‘Most Admired Companies?’ What if Jim Collins rated you a ‘Level 5 leader?’ In this book, you’ll find 21 simple and powerful str...

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online worldWith two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and cons...