A SHORT COURSE IN MARKETING BASICS.7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the co...

Could you ever imagine anyone on a school's staff uttering the words, "I hear you knocking but you can't come in" to a parent? It seems almost too ridiculous to believe any educator would speak such disrespectful and hurtful words. The shocking reality is that many parents receive this message on a daily basis from schools throughout the nation. Although this message may not be communicated verbally, we understand that actions are more impactful than words.This guide is a phenomenal...

In the heart of Malaya, amidst the lush greenery and ancient secrets, lies a collection of unaddressed letters. Written by an anonymous author, these letters reveal a tale of forbidden love, betrayal, and the unyielding bonds of family. As Frank Athelstane Swettenham, a British colonial administrator, delves into the enigmatic correspondence, he uncovers a web of intrigue that spans generations. The letters paint a vivid portrait of a society torn between tradition and modernity, where lov...

If you want to be the best, you have to have the right skillset.From finance and strategy to leadership and marketing, THE ULTIMATE MBA BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes and key ideas you need and bring it all together with practical exercises.This is your complete MBA course.ABOUT THE SERIESULTIMATE books are for managers, leaders, and business exec...

Every financial decision you make today shapes your future—are you making the right ones?If you're a young adult feeling overwhelmed by credit cards, student loans, or saving and investing, you’re not alone. Most people were never taught how to manage money. The result? Years of costly mistakes and financial stress.But it doesn’t have to be that way.In The Simplest Guide to Financial Literacy for Young Adults, Ethan Davi makes money...

With the rise of autonomous agents, the question is no longer "How do we build agents?" but rather, "How do we manage an entire ecosystem of them?" This book explores the next frontier of this technology, where interconnected agents collaborate, transact, and fulfill tasks autonomously. Building on established concepts like API service mesh and data mesh, authors Eric and Davis Broda introduce agentic mesh as a transformative architecture designed to safely manage growing ecosystems of age...

The story about the Beatles Fan Club in North America has never been told in over 50 years. This book tells the story of The Beatles fan clubs in the United States and Canada from 1963-1972. The Beatles had a lot of love and respect for their fan club members and frequently met them while they were touring North America. The stories of fan club members who met The Beatles are shared. The Official Beatles Fan Club in New York City did not meet the fans' expectations, so many quit and starte...

An accessible introduction to Christian philosophical theologyPhilosophical or analytic theology seeks to employ philosophical tools while studying topics in Christian theology and examining the logical consistency or intelligibility of some of the key doctrines of the Christian faith. In this accessible primer, An Introduction to Christian Philosophical Theology, authors Stephen T. Davis and Eric T. Yang first explain the scope, relevance, and value of ph...

Welcome to the Sounds of Crime, an exclusive collection of five brand new short stories by some of the best crimewriters around. Using the theme of 'audio', this unique collection features brand new stories by Lawrence Block, Peter James, Val McDermid, Mark Billingham and Christopher Fowler. By turns gripping, puzzling and sinister, the Sounds of Crime will chill your blood from the first spoken word to the last... Track Listing: Dolly's Trash and Treasures by Laurence Block narrated by Bu...

Virtue theory, natural law, deontology, utilitarianism, existentialism: these are the basic moral theories taught in “Ethics,” “History of Philosophy,” and “Introduction to Philosophy” courses throughout the United States. When the American philosopher William James (1842 – 1910) find his way into these conversations, there is uncertainty about where his thinking fits. While utilitarianism has become the default position for teaching James’s pragmatism and radical empiricism, this default ...

Grief, anxiety, hope, love, pain, despair, awe—many emotions are used to describe our relationship with all of Creation. What is your personal, physical, and spiritual relationship with God’s Creation?How does this relationship affect how you follow Christ? This Lenten devotional invites us to deepen our love for Creation and take action or fast for a climate in crisis. Includes a study guide.

Navy SEAL sniper instructor Eric Davis applies his discipline techniques to raising his son in this incredible audiobook, Raising Men: Lessons Navy SEALs Learned from Their Training and Taught to Their Sons.After Eric Davis spent over sixteen years in the military, including a decade in the SEAL teams, his family was more than used to his absence on deployments and secret missions that could obscure his whereabouts for months at a time. Without a father fi...