Ventas en Marketing y ventas & Negocios y finanzas eBooks

From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans

de Jon Picoult ...

If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity.That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business.Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work ... Leer más

$18.71 USD

If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity.That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business.Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work
... Leer más
The Commonwealth of Self Interest

Business Success Through Customer Engagement

de Paul Greenberg ...

Twenty-first century customers are demanding more than ever - they will communicate with a company in whatever channel they need to at the time they want to. They want their interactions with the company to be seamless, convenient and simple. They want to get whatever it is they want to do with your company done as fast as possible. AND they want more than just good products and services, products ... Leer más

$16.19 USD

Twenty-first century customers are demanding more than ever - they will communicate with a company in whatever channel they need to at the time they want to. They want their interactions with the company to be seamless, convenient and simple. They want to get whatever it is they want to do with your company done as fast as possible. AND they want more than just good products and services, products
... Leer más
The Peter Principle

Say NO! to incompetence at work

de 50minutes ...

Series Libro 23 - Management & Marketing
Boost competence and efficiency in your companyThis book is a practical and accessible guide to understanding the Peter Principle, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the theory behind the Peter Principle and how it can affect the performance of your company• Identify the different levels of competence among your workers and ... Leer más

$9.99 USD

Boost competence and efficiency in your companyThis book is a practical and accessible guide to understanding the Peter Principle, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the theory behind the Peter Principle and how it can affect the performance of your company• Identify the different levels of competence among your workers and
... Leer más
Whiteboard Selling

Empowering Sales Through Visuals

de Corey Sommers, David Jenkins ...

Create compelling whiteboard presentations to engage your customers and win their businessWhiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Free your sales force from relying on slides and other static sales tools during the sales process. Whiteboard Selling offers ... Leer más

$18.00 USD

Create compelling whiteboard presentations to engage your customers and win their businessWhiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Free your sales force from relying on slides and other static sales tools during the sales process. Whiteboard Selling offers
... Leer más
Networking with the Affluent and their Advisors

de Thomas J. Stanley ...

The New York Times bestselling author of The Millionaire Next Door reveals the secrets and strategies for building a network of wealthy clients.In Networking with the Affluent, business theorist Thomas J. Stanley shares effective tactics for developing relationships with wealthy individuals—as well as their advisors—and generating new business among this highly exclusive target market. Dr. ... Leer más

$11.69 USD o gratis con Kobo Plus

The New York Times bestselling author of The Millionaire Next Door reveals the secrets and strategies for building a network of wealthy clients.In Networking with the Affluent, business theorist Thomas J. Stanley shares effective tactics for developing relationships with wealthy individuals—as well as their advisors—and generating new business among this highly exclusive target market. Dr.
... Leer más
Consumer Behaviour

de Zubin Sethna, Jim Blythe ...

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing ... Leer más

$51.02 USD

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing
... Leer más
Quick Reference on Prospecting, Presentation, Sales Closing Practice and Techniques:

For Life Insurance Agent, Business Manager

de KVL MANOHAR ...

Description Selling Life Insurance is a challenging job, where every agent spend most of his/her time on finding ways/channels of promotion to get prospect sales close. This material concludes various channels of promotions, planning and techniques where we can implement in our day to day marketing activities. I, author of this eBook is working as an Insurance Agent Since 2004. I self experienced ... Leer más

$2.93 USD

Description Selling Life Insurance is a challenging job, where every agent spend most of his/her time on finding ways/channels of promotion to get prospect sales close. This material concludes various channels of promotions, planning and techniques where we can implement in our day to day marketing activities. I, author of this eBook is working as an Insurance Agent Since 2004. I self experienced
... Leer más
The Art of Dealing With People

Master Human Nature and Build Better Relationships

de Les Giblin ...

What if you could instantly connect with anyone you meet?OVER 10 MILLION LES GIBLIN BOOKS SOLD WORLDWIDEThe timeless classic that has helped millions earn trust, communicate with confidence, and build lasting relationships.Inside you'll discover how to:• Win people over without manipulation• Handle difficult personalities with confidence• Build instant rapport and genuine influence• T... ... Leer más

$7.19 USD o gratis con Kobo Plus

What if you could instantly connect with anyone you meet?OVER 10 MILLION LES GIBLIN BOOKS SOLD WORLDWIDEThe timeless classic that has helped millions earn trust, communicate with confidence, and build lasting relationships.Inside you'll discover how to:• Win people over without manipulation• Handle difficult personalities with confidence• Build instant rapport and genuine influence• T...
... Leer más
Kapferer on Luxury

How Luxury Brands Can Grow Yet Remain Rare

de Jean-Noël Kapferer ...

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific ... Leer más

$37.25 USD

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific
... Leer más
Exactly What to Say: The Magic Words for Influence and Impact

de Phil Jones ...

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best ... Leer más

$7.99 USD o gratis con Kobo Plus

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best
... Leer más
Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on Value—Not Price

de Tom Reilly, Paul Reilly ...

The global, go-to guide that started the Value Selling Revolution—now updated for today’s market“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. In the first edition of Value-Added Selling, industry guru Tom Reilly tackled the most common problem that salespeople faced: overcoming customer concerns about ... Leer más

$25.91 USD

The global, go-to guide that started the Value Selling Revolution—now updated for today’s market“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. In the first edition of Value-Added Selling, industry guru Tom Reilly tackled the most common problem that salespeople faced: overcoming customer concerns about
... Leer más
Marketing

An Introduction

de Rosalind Masterson, Nichola Phillips, David Pickton ...

Get 12 months FREE access to an interactive eBook when purchasing the paperback*Previous edition winner of the British Book Design and Production Award for "Best Use of Cross Media 2014"This easy to use resource allows students to switch from digital to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, links that allow students to ... Leer más

$52.64 USD

Get 12 months FREE access to an interactive eBook when purchasing the paperback*Previous edition winner of the British Book Design and Production Award for "Best Use of Cross Media 2014"This easy to use resource allows students to switch from digital to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, links that allow students to
... Leer más
The Human Sales Factor

The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal

de Lance Tyson ...

There’s a science to getting others to buy from you—a secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isn’t really about moving a product or service. It’s about moving people.Having spent nearly three decades meticulously examining the skillsets required for connecting with others—through the training and coaching of ... Leer más

$9.62 USD o gratis con Kobo Plus

There’s a science to getting others to buy from you—a secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isn’t really about moving a product or service. It’s about moving people.Having spent nearly three decades meticulously examining the skillsets required for connecting with others—through the training and coaching of
... Leer más
Competing Against Luck

The Story of Innovation and Customer Choice

de Taddy Hall, Karen Dillon, David S. Duncan, Clayton M. Christensen ...

The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can ... Leer más

Antes $17.49 USD Ahora $1.99 USD

The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can
... Leer más
No B.S. Marketing to the Affluent (Fourth Edition)

The Ultimate No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

de Dan S. Kennedy, Martin J. Fischer ...

Want to bulletproof your business from recessions, inflation, and economic downturns? The answer is simple: appeal to the affluent!In this 4th edition of No B.S. Marketing to the Affluent, millionaire-maker Dan S. Kennedy teams up with “Million Dollar Waiter” Martin Fisher to unlock the profits of the economy’s most stable demographic.Learn how to:Speak Their Language: The wealthy think and act ... Leer más

$14.99 USD

Want to bulletproof your business from recessions, inflation, and economic downturns? The answer is simple: appeal to the affluent!In this 4th edition of No B.S. Marketing to the Affluent, millionaire-maker Dan S. Kennedy teams up with “Million Dollar Waiter” Martin Fisher to unlock the profits of the economy’s most stable demographic.Learn how to:Speak Their Language: The wealthy think and act
... Leer más
$100M Leads

How to Get Strangers to Want to Buy Your Stuff

de Alexander Hormozi ...

Series Libro 2 - Acquisition.com $100M Series
You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The ... Leer más

$13.49 USD o gratis con Kobo Plus

You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The
... Leer más
The Go-Giver, Expanded Edition

A Little Story About a Powerful Business Idea (Go-Giver, Book 1

de Bob Burg, John David Mann ...

This expanded edition of The Go-Giver includes the text of the original business parable, together with a foreword by Arianna Huffington, a new introduction, a discussion guide, and a Q&A with the authors.“Most people just laugh when they hear that the secret to success is giving....Then again, most people are nowhere near as successful as they wish they were.”The Go-Giver tells the story of an ... Leer más

$14.99 USD

This expanded edition of The Go-Giver includes the text of the original business parable, together with a foreword by Arianna Huffington, a new introduction, a discussion guide, and a Q&A with the authors.“Most people just laugh when they hear that the secret to success is giving....Then again, most people are nowhere near as successful as they wish they were.”The Go-Giver tells the story of an
... Leer más
$100M Offers

How To Make Offers So Good People Feel Stupid Saying No

de Alexander Hormozi ...

Series Libro 1 - Acquisition.com $100M Series
** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away ... Leer más

$13.49 USD o gratis con Kobo Plus

** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away
... Leer más
The Qualified Sales Leader

Proven Lessons from a Five Time CRO

de John McMahon ...

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at ... Leer más

$8.99 USD o gratis con Kobo Plus

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at
... Leer más
The Secrets of Power Selling

101 Tips to Help You Improve Your Sales Results

de Kelley Robertson ...

Praise for The Secrets of Power Selling"Finally a book that really does Keep It Simple. The Secrets of Power Selling is for anyone just starting their sales career as well as for seasoned sales professionals who are always looking to improve their skills. This is the reference guide for what it takes to have a successful sales career. With the changes happening in the workforce, our ability to ... Leer más

$19.99 USD

Praise for The Secrets of Power Selling"Finally a book that really does Keep It Simple. The Secrets of Power Selling is for anyone just starting their sales career as well as for seasoned sales professionals who are always looking to improve their skills. This is the reference guide for what it takes to have a successful sales career. With the changes happening in the workforce, our ability to
... Leer más
The Secrets of Successful Selling Habits

de Zig Ziglar ...

In this all-time classic, updated by Tom Ziglar to address unique selling challenges in the 21st century, you’ll get coached by the master—Zig Ziglar—in what he calls “the proud profession!”Zig Ziglar has been called the man who helped turn selling into a profession to be proud of. In this exciting book taken from a seminar given by him, Zig tells you:How you can relate best to your customerThe ... Leer más

$7.82 USD o gratis con Kobo Plus

In this all-time classic, updated by Tom Ziglar to address unique selling challenges in the 21st century, you’ll get coached by the master—Zig Ziglar—in what he calls “the proud profession!”Zig Ziglar has been called the man who helped turn selling into a profession to be proud of. In this exciting book taken from a seminar given by him, Zig tells you:How you can relate best to your customerThe
... Leer más
Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

de Geoffrey A. Moore ...

Series Libro 14 - Collins Business Essentials
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers ... Leer más

$7.99 USD

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers
... Leer más
The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

de Al Ries, Laura Ries ...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Leer más

Antes $8.99 USD Ahora $7.99 USD

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
... Leer más
The Challenger Sale

Taking Control of the Customer Conversation

de Matthew Dixon, Brent Adamson ...

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at ... Leer más

$13.99 USD

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at
... Leer más

eReaders

Aplicaciones

Accesorios

Carrito de compra

¡Obtienes el tratamiento VIP!

Tu carrito de compra está vacío

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Recomendado para ti

eBooks de Ventas

Mostrar: